Functional Skills

Business Intelligence
Commercial Strategy
Data Collection / Research
Data Strategy
Market Research
Competitive Landscaping
Data Modeling
Product Launch
Pricing Strategy
Product Strategy
Data Science

Software Skills

Adobe Creative Cloud
Adobe Illustrator
ADP
ADP Workforce Now
Artificial Intelligence
BigData
Continuous integration
Data visualization
JSON

Certifications

AWS Certified Big Data – Specialty
CDMPCertified Digital Marketing Professional
CHPSECertified HIPAA Privacy Security Expert
CHPCCertified in Healthcare Privacy Compliance
CLSSGBCertified Lean Six Sigma Green Belt
FACHEFellow of the American College of Healthcare Executives
LITKLean IT Kaizen
LITLLean IT Leadership
PMI-ACPPMI Agile Certified Practitioner
PMPProject Management Professional

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Social & Public Sector
Technology

Notable Clients

Abbott Laboratories
DiaCarta
Moderna
OncoHost
Pfizer

Experience

DREAM BIG™ Health Corporate Strategy & Development
Market Access Coding, Pricing & Payment New Diagnostics
1/2021 - Present
CODING & REIMBURSEMENT ASSESSMENT & RECOMMENDATIONS
1) Identify & Detail Relevant Coding Pathways for Reimbursement
2) Roadmap of Key Milestones, Deliverables, & Timelines.
3) Assessment of Strategic Market Access Implications & Recommendations

DYNAMIC VALUE-BASED PRICING MODEL Evidence-driven Pricing Justification
1) Customized Pricing Calculator
a. Competitive Market Analysis
b. Standard Care Cost vs. Relative Value

DYNAMIC HEALTH ECONOMIC BUDGET IMPACT MODEL Starting at $25,000 Payer Cost-effectiveness Value Proposition
1) Evidence-based Health Economic Impact Model
a. Comparative vs Standard Care
b. Adjustable Inputs & Dynamic Outputs Dashboard

EARLY ACCESS PAID PILOT PROGRAM
Value-based contracting (VBC) initiative with innovative payer(s), based on predetermined metrics & pay

Market Access & Growth Initiative: Start-up Corporate Strategy & Development
Contract
10/2021 - Present
- Leveraged the power of HL7® FHIR® to capture clinical & community data standards to develop evidence-based AI-driven Clinical Decisions Support CDS tools
- Gathered RW data to discover new care paths while testing project feasibility, reproducibility & functionality while driving equity with product implementation
- Developed 1st patient reportable EHR Clinical Quality Language interoperable across embedded in risk share payments & nationally endorsed Clinical Quality Measures

Sera Prognostics Corporate Strategy & Development
Director Value-based Care & Payer Contracting
10/2021 - 6/2022
Bridged domains of clinical data, HIT standards & RWE solving national health interoperability dilemma staking claim in the future of the value chain
Architected FHIR-driven data infrastructures for rapid market access by digitizing value-based care with clinical quality metrics & drafting, negotiating risk-share contracts
Innovated data science & informatics in biotechnology to quantitate outcomes for HECON contracting & new digital product innovation in a fast-paced, demanding environment

Harvard Medical Corporate Strategy & Development
Post-grad Certificate: Prescription Drug Access, Cost & Regulation
5/2020 - 7/2020
Continuing Education

PopHIT Consulting LLC Management Consulting
Founder & Lead Consultant
1/2017 - 7/2019
- Contracted high-profile corporations consulting value propositions with value-based care & health informatics for expansion to hospital systems, Veterans Affairs & commercial accountable managed care organizations
- Published HIPAA Security Risk Assessment Tools for Privacy Rule, Security Rule, Enforcement Rule satisfying compliance monitoring in private practices
- Defined UI/UX specifications for 1st in industry EHR Cost Composite Score calculator for TIN cost to system data analytics

Inform Diagnostics Management Consulting
Health IT Director
6/2016 - 8/2018
- Built & directed a team of 15 national executives to guide clinicians in value-based care regulations & ease of use EHR clinical quality workflows improving launch efficiency, saving time & money while pushing limits with value innovation
- Secured consultancy contracts for >150 provider clinics annually in >18 specialties consulting MACRA, HITECH, ARRA & HIPAA regulations in HIT, MIPS, APMs, ACOs & ASCQR programs

Columbia University Data Science / Analytics
Post-grad Certificate: Health Informatics & Value Propositions
3/2017 - 5/2017
Continuing Education

First Insight Corp. Product Management / Strategy
EHR Product Manager
10/2010 - 6/2016
- Led engineer team in regulated ecosystem developing & managing omnichannel approaches for clinician UI/UX for add-on EHR Machine Learning ML modules
- Innovated MIPS EHR automated reporting winning Black Book Top Ambulatory EHR Solutions
- Scaled EHR system to secure largest contract in company history for 730 locations 2000 providers
- Certified multiple EHR products for ONC 2011 - 2015 Certification drafting technical specifications electronic clinical quality measures

Curve Dental EHR Information Technology
Consultant- Contract
9/2010 - 9/2014
Consulting private practices in Canada & US implementing EHR, clinical workflows & billing policies for Canada & US insurance claims

William E Shelton, DDS PA Family Dentistry Other
Insurance Coordinator & Account Manager
5/2001 - 12/2012
Insurance coordination, account management, appeals & reconciliation & RCM