Managed the execution of daily email communications reaching over 17 million Petco guests. Wrote effective and compelling creative briefs, developed segmentation and personalization strategy to drive incremental profit and continuous improvement of email KPI's. Created season-long strategies for email campaigns to ensure constancy across campaigns.

Managed the strategy, development, deployment, and analytics of lifecycle and daily email campaigns using Iterable. Reported di rectly to the Director of Marketing. Subject matter expert to ensure optimal performance and drive demand.

Managed the strategy, development, deployment, and analytics of lifecycle and daily email and SMS campaigns using Iterable. Reported directly to the VP of Marketing. Increased email engagement from an average open rate of 16.08% to 22.05% and average click rate of 12.41% to 13.08% through strategy and testing processes.

Developed client-specific set of workflows, reporting, schedules, and service-level agreements to support client campaign needs; collaborated with Design and Campaign Solution teams. Liaised as POC for clients and managed communication process; negotiated feasibility and timing of rush/one-off campaigns. Coordinated editorial calendars, approval dates, and delivery deadlines. Managed processes for rush requests and additional information; produced Campaign Configuration Guides for execution consistency. Created custom report and dashboard utilizing Cloud Campaigns. Assigned resources and ensured teams engaged in deliverables.
• Inherited problem account and established new expectations, deadlines, and naming standards; decreased late/rush email marketing campaigns and requests by 50%.
• Inspired adjustment of standards and client expectations on high-volume, high visibility account resulting in team adjusting to customer needs while maintaining client renewals.

Prepared client-provided Photoshop files by slicing/resizing images. Built emails using Marketing Cloud templates. Created HTML paste emails using hand-coded HTML and inline CSS. Leveraged marketing cloud tools and scripting language (AMPScript) to update content and enable subscriber personalization. Communicated directly with customer related to email revisions and other production topics. Developed robust campaign documentation including customer-specific work instructions.
• Designed content areas and slimmed down dynamic code/CSS for templates; reduced email deployment time by 50%.
• Decreased edit rounds, rendering issues, and client confusion after compiling presentations and educational language ex plaining email design process.