Leverage proprietary AI, Machine Learning, and Natural Language Understanding technologies to reveal what motivates customers.
• Consult with large global brands to reveal how emotions and cognitive states drive behavior.
• Strategic thinker in structuring unstructured data to uncover insights and prioritize strategies and actions.
• Collaborate with data scientists, linguists, and developers to bring the data to life using AI/ML/NLU data/analytics, video, and storytelling.
• Resident thought leader. Create and deliver webinars, speak at conferences, and author white papers.

Executive business and thought leader – Brand and Customer Experience (BaCE)
• Change agent. Remit was to stabilize business and lead the local office. Stabilized the business in year one. Achieved 7% growth in year two.
• Led a team of seasoned researchers. Encouraged acceptance of research digital transformation. Counseled out underperforming team members to onboard new talent.
• Elevated insight generation and client consultation through innovative and creative use of GfK brand and CX solutions.
• Commercialized and scaled emotions-based brand tracking and communications solutions.
• Thought leader and featured speaker for GfK's annual client road show (2014).

• Led the TNS North American Brand and Communications (B&C) practice.
• Collaborated with NA Regional B&C leads to revise strategies and achieve growth as TNS navigated restructuring the NA business.
• Worked closely with global colleagues to insure cohesive strategies and implementation across the globe.
• Commercialized and scaled new B&C research solutions. Launched new brand equity offer exceeding financial goals by 100%.
• Thought leader, featured speaker at industry conferences and white paper author.

• Led digital transformation of TNS B&C global practice.
• Led the development and commercialization of the first panel-based digital media effectiveness platform, raising the bar for the entire media effectiveness industry.
• Successfully managed the B&C business and drove growth through a succession of acquisitions and executive management changes.
• Won Ogilvy Award for application of marketing research in advertising development.

• Established TNS as a global leader in communication development research.
• Participated in the acquisition of a leading global copy testing business.
• Renovated and commercialized the global copy testing approach for the US market.
• Pioneered measurement of emotions as a predictor of advertising success.

• Led the global research program that informed brand strategy, guided the development of marketing communications, and monitored advertising ROI.
• As a member of the Super Bowl Advertising team, generated insights and recommendations for Intel's Super Bowl advertising.