• Strategic advisor/speaking/writing (emerging tech and culture – health/wellness, finance, media)
• Fractional executive strategy, product marketing and innovation planning

• Led the transformation of organization from a more traditional advertising model to an experience-driven model focused on integrated strategy platforms and product-led innovation.
• Introduced new AI-powered resources and solutions to upskill talent and organization for a Web 3.0 world.
• Launched 'Now + Next' practice to capture upwards of $100 million in incremental revenue opportunity across
healthcare/biotech, financial services, and gaming/entertainment markets.
• Clients included: Abbott, Moderna, Hilton, Nissan, and McDonalds.

• Developed go to market strategy for client sales across industries including healthcare & life sciences, retail, media & communications, and financial services - managing over $15 million scope.
• Led content innovation practice for NA, with a focus on driving client value through strategy, design thinking, user experience, creative and emerging technologies AI/VR/AR.
• Launched award-winning, scalable virtual learning product for cross industry soft skills training, resulting in incremental value capture of over $10 million.
• Established NYC XR studio in 2017, creating the foundation for immersive experience and Metaverse practice.
• Active speaker and thought leader in strategy and creative tech, participating in multiple conferences and events.
• Clients included: Shiseido, Sanofi, Takeda, DuPont, CVS, Citi, Comcast & Verizon.

• Led integrated strategy across 70 markets, overseeing a core global team and broader community of strategists across NA, SA, Europe, APAC, ME; reported directly to Global MD/Chairman
• Managed global strategy for new business pitches, helping win worldwide clients Telefonica & LG, capturing over $500 million.
• Globally and locally implemented a new creative, data-driven strategy process across Paid/Owned/Shared/Earned media Meaningful Connections Planning Meaningful Brands
• Curated, hosted, and produced innovation and media tech video series https://goo.gl/3urCTR
• Clients included: LG, Emirates, Hyundai Kia, LVMH, IBM Watson, GSK

• Restructured strategy practice, integrating six teams across disciplines including brand planning, product strategy, social, analytics, research, and search.
• Clients included: Pepsi, Target, Four Seasons, and Comcast

• Developed and led team of digital 15 strategists, significantly evolving group's capabilities, doubling team size and tripling revenues.
• IBM - Architected a global digital strategy to build momentum around the launch of Smarter Planet, a massive cross channel brand and lead generation campaign. Created a digital platform and content distribution system through search, paid and social media. Overall, 2-year campaign resulted in 20% brand growth 11 billion value; and 64% increase in stock price.
• Unilever Dove - Launched Dove digital channel via online integration through MSN platform. Contextually promoted and cross-marketed products, increasing purchase intent 30%.
• Wyeth Pristiq – Developed digital strategy for dual indication drug targeting HCP and consumer.
• Clients included: IBM, Kodak, Nestle, Unilever, Vera Wang, J&J and Wyeth

• Lead client liaison for Pfizer's Lipitor brand across all interactive properties, including Websites, online advertising, CRM programs and affiliate partnerships.
• Clients included: Pfizer and TAP (Prevacid)