• Developed detailed 18-month product roadmap and seed round fundraising materials (pitch deck, investor research, market analysis, language and positioning) for an early stage eCommerce startup serving small business owners.
• Managed product development and engineering team of an angel-funded eCommerce startup in crisis, and launched MVP on schedule by significantly slashing scope creep, mapping complex dependencies, and developing consistent sprint planning processes.
• Developed business model, standardized service offerings, and streamlined product deliverables for a growing digital marketing agency.
• Strategized product recommendations for a nascent peer-to-peer services platform supporting refugees by defining user goals, analyzing the market, defining the audience, modeling potential monetization strategies, and creating year-one OKRs for their small team.

• Established and built out the company's first product-led growth team, laying the foundation for future scalability initiatives.
• Developed a product strategy that shifted focus from operationally costly short-term wins to a sustainable, scalable, user-centered growth model.
• Championed organization wide data-driven decision-making through the automation of performance tracking dashboards which sped up experiment analysis and shopper funnel optimization.
• Managed campaigns that converted up to 70% of the target audience into daily users.
• Directed funnel optimization strategy that resulted in 20% more upper funnel engagement and 9% more orders per user.

• Acting General Manager of Slickdeals' coupon business inclusive of P&L responsibility and operational oversight of 40-member cross-functional team.
• Grew the business by $11 million in 2022 by seizing new opportunities, optimizing registration and upsell funnels, and increasing supply.
• Ideated and directed net new $5+ million/year business line via Slickdeals’ syndication API.
• Developed and led SEO strategy resulting in 98% more organic traffic and 110% more revenue.

• Drove 177% year over year revenue growth as the first product hire and sole product manager for seed stage startup.
• Scaled supply generation by 1,100% by automating partner registration and performance reporting.
• Developed an SEO strategy that increased organic traffic to top pages by 50%.
• Overhauled billing and reduced the mostly close process by 30 hours/month.
• Streamlined operations as the team scaled from 8 to 26 people.

Fundraising for nonprofits offering online sweepstakes and exclusive merchandise
• Owned development of prize wheel feature with 39% conversion that raised $100K in its first two weeks of implementation.
• Launched updated loyalty program and implemented six-month A/B testing programs for two new incentive structures to improve repeat return rate.
• Overhauled campaign management system to increase launch efficiency as the organization scaled.

Contextual ad targeting and brand safety on social video platforms
• Led 16 cross-functional team members to execute a massive business pivot within one quarter.
• Ideated, launched, and managed Zefr's first scalable video inventory, turning ad-hoc reports of

Including roles at Zefr, Elegant Baby, and Electric City Entertainment
• Created competitive positioning, product walkthroughs, sales enablement materials, and weekly industry reports tracking 100+ related companies for a video advertising company.
• Optimized major studio's content catalog for global distribution and maximum monetization opportunities on social video platforms.
• Developed SEO strategy; wrote copy for annual retail catalog; and wrote, directed, and produced over 50 merchandising videos for a luxury baby goods retailer.
• Assessed market viability of 16 films in creative development and reported weekly on industry landscape for an independent production company.