Generic industry consulting firm. Assisting clients with strategic planning for generic product launches, product pipeline selection, mergers and acquisitions, pricing and customer contracting. Counsel generic start-up companies establish their product pipeline, commercial stratgey and commercial operations..

Responsibilities include establishing commercial operations, securing customer agreements, determine market pricing, review and approve Medicaid/340B agreement along with developing product and customer strategy while managing all promotional activities.

Hired to develop product strategy for product pipeline, securing market share and generic penetration. Establish commercial operations to include field sales team, contract administration, distribution and product forecasting.

Hired to develop and implement marketing strategy for the specialty pharmaceuticals generic division with net sales over $800 million annually. Managed a team of nine product managers and analysts along with five inside sales representatives to manage existing and pipeline product portfolios, establish product forecasts, develop promotional campaigns, and successfully launch new products to achieve corporate objectives.

Hired in concept stage, growing to 32 employees in 2008. Managed marketing budget of $2 million and supervised associate director of marketing and marketing analyst. Managed all aspects of marketing initiatives and strategy. Established product strategy to secure market share and generic penetration. Established commercial operations to include inside and field sales teams, contract administration, distribution, and customer service.

Hired to develop and implement pharmaceutical marketing strategy. Supervised product manager, analyst, and marketing assistant, and managed P & L for department. Worked to establish proper channels for distribution, reporting and product selection. Oversaw all aspects of the pharmaceutical program within the Med-Surg division including sales reporting, vendor agreements and new product additions.

Managed staff of 10 for the $800 million generic business. Responsible for setting corporate marketing strategy for the pharmaceutical generic business. Created and implemented new process for bidding contracts and tracking price changes.
• Contributed to revenue growth of $10 million by implementing strategic pricing and contracting programs.
• Developed marketing program resulting in improved profit of $400,000 and primary award on a single contract.