Experience

Remote Marketing

Freelance SEO Consultant

8/2023 - 9/2023

• Consult with business on SEO strategy and execution;
• Provide ongoing expertise including content strategy, technical recommendations, and on-page SEO recommendations.

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Graphite Marketing

Growth Lead

1/2022 - 8/2023

• Consulted with consumer product startup companies to execute high-impact growth strategies based on sound technical SEO, programmatic SEO, and content strategy;
• Provided technical expertise and own execution of growth strategy from competitive research and ideation, to QA testing and performance monitoring.

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Kaplan North America | Remote Marketing

Senior Manager, SEO

4/2021 - 10/2022

• Served as SEO lead for Kaplan's supplemental education ecommerce portfolio, including: Kaptest.com, Schweser.com, PPI2Pass.com;
• Owned SEO backlog and sprint planning, aligned on technical roadmap with web product managers, and worked directly with developers on troubleshooting issues and QA processes;
• Managed two direct reports - giving guidance on workload, assigning and prioritizing deliverables, and providing ongoing coaching.

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SEER INTERACTIVE Marketing

SEO Manager

6/2020 - 4/2021

Financial Services, and SaaS;
• Worked with client stakeholders, including C-Level executives, to identify business challenges and align on opportunities and strategies.

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SEER INTERACTIVE Marketing

Senior SEO Associate

12/2018 - 6/2020

Financial Services, and SaaS;
• Worked with client stakeholders, including C-Level executives, to identify business challenges and align on opportunities and strategies.

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SEER INTERACTIVE Marketing

SEO Associate

1/2018 - 12/2018

Financial Services, and SaaS;
• Worked with client stakeholders, including C-Level executives, to identify business challenges and align on opportunities and strategies.

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American Heritage Federal Credit Union Marketing

Digital Marketing Specialist

10/2016 - 1/2018

• Managed SEO, paid social, organic social, email, and website operations for American Heritage and partner sites;
• Implemented cross-domain tracking using Google Tag Manager to help tie Google Analytics data to primary conversions.

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VSE, Inc Marketing

SEO/PPC Specialist

11/2015 - 10/2016

• Drove decision-making in an agile start-up incubator; formulated and executed content strategy, organic and paid search campaigns, lines of business viability, metric reporting, website design and maintenance, and UI/UX.

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Miles Technologies Marketing

Content Creator

6/2015 - 11/2015

• Awarded Top Performer in Online Marketing Department for 3rd Quarter 2015;
• Serviced small to mid-sized business customers through the development of diverse and engaging content, such as blogs, eGuides, and social media copy for varying platforms, including HubSpot to help customers achieve their goals.

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Greystone Benefits Marketing

Marketing Assistant

1/2012 - 5/2015

• Crafted and implemented marketing strategy, including supporting materials and email marketing.