• Work with clients in tech and healthcare, including contracts with Airtable, VMware and various startups
• Develop and execute ABM partner marketing strategies to gain business for enterprise partners through organic social media and paid campaigns, improving display and LinkedIn CTRs by 85%, exceeding impression goals by 12-84%, and improving bounce rates by 20% QoQ.
• Plan and execute advertising strategies including creative development, OOH, podcast, paid social, linear TV, connected TV and YouTube, resulting in demonstrable site-traffic lift, increases in brand awareness, and interest from select target markets.
• Recommend and create media buying strategies, rooted in an understanding of target demographics/behavior, likelihood to meet KPIs, target geographies and budget constraints.
• Write marketing content, including case studies, blog posts and thought leadership rooted in SEO practices, which resulted in doubling blog traffic within six months and increas

• Led marketing and marketing strategy for venture-backed exercise startup, including digital advertising, website, paid advertising, email marketing, product marketing, lead generation, messaging/branding, and content marketing activities of the organization.
• Implemented new creative digital advertising campaigns and lead generation funnels that drove down CAC by 64-78% and increased web traffic ~21% MoM.
• Increased customer acquisition rates to 6.5-7% through improved targeting, lifecycle email funnels, content, and design.
• Increased email CTR by 40% in five months with more engaging and relevant copy, doubled size of email list.

• Developed marketing campaigns for tech product launches (including the largest product launch for the company in 10+ years) which increased units sold by 21%, revenue by 27% and ASP by 16% in key EU markets.
• Executed comprehensive trade show design, marketing materials and project management for 25-30 events to build brand awareness and sell product throughout EU/LATAM/APAC, servicing approximately 20K customers annually.
• Built marketing campaigns for biannual hardware and software product launches targeting 13K key international accounts, spearheading project management from design concepts to final creative with agency and in-house partners.
• Led a team of marketing associates and project managers to create a process for centralizing translations, reducing cost by 80+% on marketing materials for priority markets.

• Managed content, SEO and landing pages for websites accessed by more than 14K prospective patients monthly.
• Researched and wrote content for aggressive lead-gen email campaigns targeting 40 million U.S. patients with open rates of 8-17%.

• Led overall marketing strategy of the foundation including paid, earned, and owned media to educate consumers on cancer prevention.