▪Led Digital Marketing strategy for the Apple Online Store with both Americas and global scope. Managed teams responsible for Search Engine Marketing, Paid Media, Affiliate Marketing and MarTech infrastructure. Built forecasts and secured budgets from Executives and Finance.
▪Grew revenue 4x in 6 years with iterative tests, applied learnings and leaning into growth opportunities.
▪Partnered with Sales and Business Dev teams to define go-to-market plans for product launches and campaigns.
▪Built case and brought Paid Search in-house increasing agility and quality while creating substantial savings.
▪Developed global cross-departmental Paid Search framework for product launches streamlining processes and driving higher engagement and conversion rates.
▪Recruited and fostered 100+ partners across multiple verticals. Developed strategies to elevate Apple within their properties and drive incremental revenue. Negotiated commercial terms to increase efficiency. Developed brand guideline

▪Managed all Digital Marketing channels and forecasted multi-million-dollar budget and revenue.
▪Created and presented weekly and quarterly reviews to executives summarizing marketing activity and learnings.
▪Revamped the Affiliate Program growing revenue by over 100% every year in the last 4 years.
▪Developed Search Engine Marketing strategies to grow the program and consistently increase ROI.
▪Implemented SEO tactics that grew natural traffic by 70%.
▪Launched new advertising channels including re-targeting with triple-digit ROAS.
▪Brought PacSun to social networks for first time, including Facebook, YouTube and Twitter.
▪Improved performance of Email Marketing with iterative tests and re-engagement tactics.
▪Sourced and implemented a new internal search solution that led to increased conversion rates.
▪Partnered with Design and IT teams to enhance shopping journey and improve conversion.
▪Managed Amazon store and drove marketing efforts to develop the International and Mob

▪Developed B2B Search Engine Marketing strategies increasing traffic on website by 26% in a few months.
▪Coordinated marketing projects across 5 international offices.
▪Researched competitive information and presented analysis for marketing strategic planning.
▪Recommended website enhancements to improve experience and increase lead acquisition.
▪Developed a resource website and online community as strategy to drive business leads.

▪Developed organic and paid search engine and digital media strategies increasing web traffic and sales by 70%.
▪Contributed to design and development of new e-commerce platform.
▪Designed and managed email marketing; created online display ads; photographed and produced catalog.
▪Managed web analytics and presented performance reports including results, learnings and recommendations.