Provided marketing, strategy, and leadership, to this high-growth multi-national D2C e-commerce business, taking it to 25 markets and growing it to over €120M in annual sales.
• Planned, designed, and executed marketing strategies in 25 countries (including GTM strategies for 8 new markets) across all product categories including home and garden, sports and wellness, gastronomy, and industrial tools and equipment, delivering a 36% annual top line growth.
• Lowered acquisition costs by up to 15% short-term through a focus on brand development, SEO, CRM, CRO and diversification into new marketing channels.
• Generated additional 15-20% revenue growth by leading expansion into new European markets and through introduction of new commercial opportunities like extra warranty.
• Improved conversion rates on expondo by up to 20% through UX and UI improvements through implementation of learnings from focus groups and quantitative research.
• Launched the first ever TV campaign in Germany

Developed and executed digital and offline multi-channel marketing campaigns, from awareness and acquisition to conversion and retention, to fuel the explosive growth of this VC-backed, mobile beauty marketplace business to a $50M valuation.
• Restructured a team of marketing experts by introducing a razor-sharp, data-focused and integrated omnichannel approach, with established targets and performance metrics across every channel including performance marketing, app marketing, social media, SEO, email and more.
• Doubled monthly active app users, increasing app sales by 70% and lowering CAC.
• Created and launched successful new creative, multi-channel brand awareness campaigns across the London underground, taxis, display, search, social, radio and print; increased brand awareness by up to 60% in 6 months.
• Augmented sales and business revenue by 2.8x whilst slashing customer acquisition costs by 30% by activating the power of omnichannel marketing, delivering significant improv

Founded and grew a digital marketplace for trusted, on-demand childcare, valued at £2M within 6 months with 5 full-time employees, 400 fully-vetted childcare professionals and thousands of customers.
• Raised seed investment from angel investors, conducted board meetings, and managed the P&L.
• Developed an integrated, multi-channel brand and consumer marketing strategy.
• Acquired tens of thousands of users through various acquisition channels like customer referral programs, content, SEO, Google ads, Facebook ads, partnerships, print, door drops and email, reducing CPAs by an average of 60% YoY.
• Super-charged conversion rates for new users by 76% by implementing A/B testing and landing pages, and through improvements in UX and UI, automated CRM programs, messaging and incentives.
• Increased customer repeat rates and life-time value through customer segmentation and data modeling, and developing strong retention incentives and loyalty programs.
• Established partnerships with

Developed and grew Telefonica's digital advertising and SaaS subscription business for SMEs in Europe and Latin America.
• Incubated and launched digital advertising solutions as-a-service model (SEM, SEO, websites, social, etc.) to deliver an average of €18 million incremental annual revenue growth across multiple markets in Europe and Latin America.
• Developed go-to-market strategy and budgets, commercial partnerships, sales targets, and built collateral, sales training programs, and best practices across multiple markets to increase sales and revenue.
• Identified and launched new sales channels, developed commercial agreements for lead generation, sales incentive plans, training programs and commission structures to increase revenue and sales.
Additional Experience