• Developed new content for DIRECTV's national rebranding campaign.
• Wrote original content for NFL, NBA, MLB, FIFA, NHL, NCAA, HBA Max, Showtime, and other Premium channels.
• I worked closely with a team of designers, web developers, producers, legal advisors, and external stakeholders to ensure that content was executed correctly and efficiently.
• Developed a best practice language guide for DIRECTV's rebranding campaign.
• Analyzed UX and made recommendations to design teams.

• Created a robust content playbook to streamline communication and improve accessibility for content writers and the design team.
• Worked with strategy teams to implement best SEO practices across client websites.
• Created Google and Facebook ads, as well as HTML tags.
• Met with clients to assist them in developing their message and building their personal brand.

• I worked on Spectrum Reach's National rebranding campaign and created new forms of TV commercials that cost approximately $20,000 to produce and netted the company over $2 million.
• Daily partnered with graphic designers, video production teams, and internal and external
stakeholders.
• Met with diverse clients nationwide to develop their personal brand voice through social
media, web content writing, blogs, pamphlets, press releases, television and radio
commercials, and online videos.
• Developed creative campaign pitch decks for clients based on research and client needs.
• Collaborated closely with graphic designers, video producers, editors, and creative
managers to produce content at a fast-paced internal creative agency.
• Spearheaded creative projects, created a vision for the client, and worked with internal teams to make it a reality.