Responsible for the development of global brand strategy including content, advertising, digital and traditional media.
• Global experience developing complex sales tools, creating strategies and executing tactics to drive adoption of cell therapy.
• Leveraged content marketing strategies and training to drive top-of-mind awareness of allogeneic ‘off-the-shelf’ products for cardiovascular disease.

Marketing development leader for vitaMedMD prenatal franchise responsible for the creation of consumer and HCP programs to meet brand objectives and stimulate demand/trial/usage. Managed budget of $3M and a team of 4.
• Created a new co-pay savings card program to include messaging for web, print and mobile devices, which increased refill rate by 75% for vitaCare prescription services.

Drove global strategic marketing plan including product positioning, podium/publication strategies, branding, and commercialization of regenerative cellular medicine products. Managed budget of $2M and a team of 3.