• Performed digital media consultation and content creation for clients such as Fresh Tape Media (NBA Correspondent), Bauer, Ginkgo Bioworks (NYSE: DNA), Boston College, Northeastern University, and CAST
• Hired and oversaw three independent copywriters, graphic designers, and content creators on a project basis
• Worked directly with C-Suite executives, creative directors, professional athletes, and head researchers on digital projects such as brand shoots, athlete events, earning streams, trainings, and content strategy

• Created and implemented an original TikTok specific brand strategy
• Collaborated with brand partners such as Zedd, Reggie Miller, and F45 for brand campaign initiatives
• Generated over 1,000,000 views via original social content on Instagram and TikTok brand accounts

• Directed Olympic Athletes and models during multi-million-dollar international brand shoots
• Developed custom scripts and actions automations in Photoshop to improve studio workflow efficiency
• Supported SS23, AW24, and GTM 24 initiatives and activations such as Endorpin Elite launch with original content
• Created original social video content as needed (average video views
● 100,000 on Instagram Reels)

• Led six to eight overlapping daily streams of live Olympic Events (160 million + total viewers, 10 Emmy Nominations)
• Monitored real-time Peacock traffic analytics using Conviva during Super Bowl LVI (11 million+ total viewers)

• Managed between five and seven encoded OTT live streams of events per day simultaneously across all NBC platforms during the Emmy Award winning production of the 2020 Tokyo Olympic Games (150 million + total viewers)