I was a day-to-day lead on multiple strategic projects, ranging from new business pitches to brand positioning, brand architecture and vision to articulating a differentiated communication strategy for the brand rollout.

● Designed US patient experience for a blockbuster Hep-C branded and unbranded CRM to help facilitate patient’s likelihood to ask for a prescription
● Planned innovative ways for the brand to stand out beyond TV presence in targeting patients where they are

● Consulted on creating communication planning capability and creation of communication and content planning framework
● Created buyer's journey for a digital content outreach to customers of a leading insurer

● Designed global HCP digital launch strategy for the new cardiovascular product. Researched and developed customer segment insights, physician journey, media recommendations through primary research
● Provided content strategy, SEO, PR, and innovations guidance to the global regions

● Defined content scope and approach for the new dowjones.com in alignment with business objectives, editorial best practices, and operational realities
● Design informational structures that align with brand and messaging strategies
● Produce content page "instances" and author web content that works

● Designed consumer campaign strategy to raise brand awareness for the aesthetic brand, and encouraged patients to request the brand by name from their HCP’s
● Identified a sizeable, untapped consumer segment, authored messaging platforms based on insights about unmet needs through qualitative market research and social media listening for Restylane, Pfizer, ZyrtecHCP

● Designed and implemented qualitative studies for global social campaign to understand decision journey of new mothers
● Harnessed the right information between target definition, campaign performance, and customer value, creating integrated data solutions for a financial brand
● Performed full Omniture implementation for Kraft, and implemented atomization process for collecting analytics data for American Express

● Led all digital research efforts for NBC Local
● Combined data in its various forms to create viewpoints on value potential about users and segments and used this knowledge to help NBC attract new target audience and new advertisers. Exercise led to four-fold improvement in UV’s and over $2M in incremental revenue from advertisers