Functional Skills

Market Research
Data Science
Vendor Management
User Research
User Experience Design (UX)
Innovation Management
Data Collection / Research
Leadership Development
Marketing Analytics
Digital Experience Design
Process Improvements

Software Skills

SPSS

Sector Experience

Business Services
Healthcare
Life Sciences & Pharma
Fortune 500

Experience

Siemens Design
R&D Manager – Usability/Human Factors & Solutions Definition Team
1/2022 - 1/2024
Direct a team of four members by supporting a product basket across two business units in laboratory diagnostics. Exercise leadership skills in mentoring the usability and solutions definition team for research and development (R&D) to promote innovation and guide product development for user interface and usability in laboratory diagnostic instruments. Create a high performing workforce by hiring, onboarding, and growing the team to meet R&D requirements. Cultivate positive team dynamics and enhance influence by championing the value of human factors, user experience, and UX design. Design early concepts and provide design branding guidance for a flagship product generating test results from biological specimens.
• Led a remote team of four members, improving project efficiency by 20% and ensuring professional growth through coaching, guidance, learning new skills, and stretch assignments.
• Implemented continuous process improvement initiatives to enhance the robustness of study de

West Pharmaceutical Services Design
Manager, Human Factors, Industrial Design, & Data Science
1/2021 - 1/2022
Supported business partners and fulfilled business objectives by guiding multidisciplinary team, including human factors, industrial design, and data science for R&D. Elevated team growth, managed high-visibility projects, and ensured professional growth through coaching and guidance. Advocated and secured approval for additional headcount in industrial design in line with the company's strategic objectives. Served as a panel member at two conferences discussing human factors considerations in product development. Orchestrated weekly staff meetings and one-on-one sessions to improve team performance and communication.
• Championed the value of industrial design, securing approval for two headcounts in 2021 and 2022 to build data science, industrial design, and human factors capability.
● MBA, MA (215)
● •
● • Presented strategic insights on a new product concept by influencing a go-no-go decision and showcasing the team's impact on business decisions.
• Increased team visibility a

West Pharmaceutical Services Design
Manager, Design Research & Patient Experience
1/2018 - 1/2020
Encouraged innovation and introduced product development initiatives for business partners and R&D stakeholders, maximizing user experience and market research for the West innovation group while managing multiple projects. Translated insights for concept refinement and go-no-go decisions on projects worth $600K with external partners by creating research strategies.
• Communicated research findings at an internal trade show to the board of directors by presenting end-to-end contextual observation work in an oncology pharmacy.
• Nurtured five strategic vendor partnerships through legal agreements, enhancing research capabilities by 60% and enabling the regulatory organization to leverage contracts for effective execution of tasks.
• Tracked cost and quality by building standardized tools, including RFPs, surveys, screeners, discussion guides, and protocols.
• Maximized group efficiency, reporting, and accountability in research initiatives by producing a project tracking tool.

Becton Dickinson Design
Design Research Associate – Usability/Human Factors Expert
1/2014 - 1/2017
Formulated and implemented research strategies to conduct usability, human factors, and market research for the corporate design center of excellence, driving the execution of insights research initiatives. Executed studies across multiple business units in various medical device categories, such as sample collection and preparation, combination products, and diagnostic systems. Played an integral role in devising strategies for global insights studies to support business cases. Fostered cultural change initiative by training 200+ associates in one business unit.
• Carried out design research on a product in development, earning a global marketing excellence award.
• Delivered recommendations to senior marketing and R&D leaders for product development decisions on 5+ product development programs across different business units.
• Optimized user experience by spearheading user research and contributed to the development of the UI interface for the BD CLiC sample preparation instrumen

SKIM Research
Project Manager, Healthcare Market Research
1/2013 - 8/2013
Headed the entire process from study design to final report by conducting global market research studies for pharmaceutical and medical device companies. Applied research and data collection methodologies to enhance the depth and accuracy of insights. Managed field vendors, programmed surveys, and analyzed data. Generated detailed reports and presentations to support client decisions. Steered efforts in drafting proposals, strengthening client relationships, and delivering valuable insights.
• Led and completed six global market research studies to meet and exceed client expectations.
• Managed the end-to-end process of global market research studies, ensuring high-quality deliverables.
• Collaborated with senior colleagues to establish compelling proposals for client requests, contributing to business growth.