Responsible for leading and optimizing the strategic planning, execution, and performance of corporate initiatives to drive success and align with overall business objectives.
• Spearheaded the development and execution of comprehensive marketing strategies aligned with corporate objectives, resulting in increased market share.
• Orchestrated seamless collaboration between marketing, sales, and operations teams, fostering a cohesive approach to commercial activities and ensuring alignment with overall business goals.
• Drove revenue growth by identifying new strategic opportunities, optimizing strategies, and implementing targeted campaigns, contributing to increased annual revenue.
• Implemented effective enablement programs, equipping teams with the necessary tools, training, and collateral to enhance their effectiveness.
• Streamlined commercial operations processes, reducing time-to-market for new products and improving overall operational efficiency.

Responsible for leading a customer management team specializing in national convenience retail and drug channel customers.
• Developed and executed strategic customer engagement initiatives, resulting in an increase in customer satisfaction scores and loyalty.
• Collaborated cross-functionally/departmentally to integrate customer insights into overall business strategies.
• Implemented targeted customer segmentation strategies, personalizing marketing efforts and promotions, leading to an improvement in campaign effectiveness.
• Orchestrated seamless omni-channel customer experiences, integrating online and offline touchpoints, resulting in increased customer engagement and convenience.
• Established and managed customer feedback loops, utilizing insights to make data-driven improvements in products, services, and overall customer satisfaction.
• Directed the design and management of customer loyalty programs, driving increased participation and repeat business.

Responsible for leading a customer management team specializing in local and regional accounts.
• Implemented targeted retention strategies for local and regional clients, reducing churn rates and strengthening long-term partnerships.
• Worked closely with teams to ensure seamless communication and alignment with the specific requirements of local and regional accounts.
• Led contract negotiation processes for local and regional clients, securing favorable terms and conditions while maintaining strong, mutually beneficial relationships.
• Leveraged data analytics to identify trends and opportunities within local and regional markets, informing strategic decisions and optimizing customer relationship management.
• Developed and implemented customer training programs, ensuring clients were well-equipped to maximize the value of products and services.

Responsible for customer management and leadership of an assigned customer portfolio.
• Identified and maximized opportunities with customers by developing and selling customized business and promotional plans aligning with the organization's objectives.
• Worked closely with cross-functional teams to create specific local market plans, ensuring effective deployment and communication.
• Collected and analyzed call center statistics, conducted post-promotional analysis, and served as a subject matter expert for call center processes, focused on customer retention and key metrics.
• Developed yearly price/package plans collaboratively with customers, generated desired results for both the customer and channel.
• Collaborated with internal business partners and developed programs accelerating incremental business and exceeding objectives.

Responsible for the management and leadership of assigned sales territory.
• Led the execution in all local, regional, and national accounts, totaling over 7,800.
• Collaborated with customers to understand their unique needs and provided customized solutions to enhance their overall satisfaction.
• Utilized data analytics to track and evaluate performance, identified areas for improvement, and implemented data-driven decision-making strategies.
• Developed and implemented strategic plans that captured new business opportunities and expanded market share.
• Fostered a results-driven culture by setting clear objectives, provided coaching and mentoring, and conducted regular performance evaluations.

Responsible for the management and leadership of assigned sales territory.
• Led the execution in all local, regional and national accounts, totaling over 15,400.
• Identified and developed core talent for the District Sales Manager and Market Development Manager level, totaling 6 District Sales Managers and 42 Market Development Managers.
• Led a culture of learning and development throughout the organization by outlining and organizing developmental opportunities.
• Managed relationships with accounts serving as the connection point with leadership.
• Drove collaboration between supply chain, field sales, merchandising and route planning enabling both sales and supply chain initiatives.
• Executed and fulfilled all package and pricing plans provided by the Leadership Center of Excellence.

Responsible for the direct management and leadership for an assigned territory.
• Executed sales in all local, regional and national home market accounts, totaling over 2,800.
• Identified and developed core talent for the District Sales Manager and Account Manager levels, totaling 6 District Sales Managers and 35 Account Managers.
• Drove collaboration between supply chain, field sales, merchandising and route planning which enabled both sales and supply chain initiatives.
• Developed and implemented a leadership forum and mentor program for the regional people development initiative.
• Created yearly price/package plans collaboratively with local customers, generated desired results for both the customer and the organization.