Experience

Braveship Revivals Start-Up
Founder
3/2016 - Present
Founder of Braveship Revivals, a platform focused on reviving old TV shows by empowering fans to fund revivals themselves. The firm negotiates contracts and facilitates production.

TripAdvisor Other
Product Manager
5/2016 - 8/2016
Product manager on for b2b products geared towards hotel owners to better manage their presence on the platform. Also worked on a couple products geared towards

mcgarrybowen - A Dentsu Network Company Marketing
Digital Strategist
7/2013 - 3/2014
Fast-track promoted to day-to-day strategic lead for a 15-person cross-functional team for Verizon Powerful Answers, the corporate brand positioning for Verizon. Directed the team to produce a new website and a new TV spot for acquiring new submissions to the Powerful Answers Awards, a portion of Verizon’s Innovation Pipeline.

Designed the user experience and strategic approach to Verizon’s #GetMoreGaga campaign for Verizon XLTE and earned 16K tweets that mention #GetMoreGaga and 858M views.

mcgarrybowen - A Dentsu Network Company Marketing
Research Analyst
7/2012 - 7/2013
Developed and implemented an agency-wide research and information-sharing process that led to a combined $20mm of new branding engagements with Maserati, Liberty Mutual, and Staples.

Created and taught quarterly classes on research practices for brand planners, digital strategist, and analysts that drove efficiency within teams and contributed to the firm’s talent development objectives.

Provided ongoing strategic recommendations to clients for content integrations across emerging media.

Blast Radius - a Wunderman Network Company Marketing
Research Analyst
5/2011 - 6/2012
Established the NYC office’s shopper marketing competency by becoming the discipline expert and developing a best-practices document that was used across all Novartis global accounts.

Created the framework and performed the analyses used to optimize Prevacid24hr’s Electronic Customer Relationship Management (eCRM) program and Gas-X’s new website. These analyses led to the elimination of barriers to registration contributing to an initial 33% lift in online sign-ups for Prevacid.