I help organizational leaders navigate complex challenges, make better-informed decisions, and meet theirstrategic and operational goals. I am passionate about enabling small-businesses, and enterprise clients achievemore through my consulting services in Business Strategy, Marketing Strategy, Operations Management and Dataand Analytics. I am a Deloitte Management Consultant, and Carnegie Mellon MBA, who is driven by the growthmindset, passionate about enabling businesses to achieve more.
- Experienced in Consulting for Fortune 500 companies as well as for Startups
- Data-driven, Strategic and Collaborative
- 10 years experience in Strategy, Analytics, and Marketing
Specialties:
Quantitative & Qualitative Research & Analysis, Competitive Strategies, Cross-functional Leadership, Multi-channel Marketing, Analytics, Business Development, Marketing Analytics, Go-To- Market strategy, Pricing, Positioning, Business Case development.
Contact Details: tunisha@thinktrail-consulting.com

-Collaborated with Industry leadership and cross-functional teams to create and execute financial plansand support tracking of operational budgets aligned to Alliance strategy
-Analyzed internal and external client data, and applied a P&L approach to generate strategicrecommendations to identify top wins and pipeline for executive leadership to drive incremental revenue
-Built analytical dashboards, and financial models in excel to support FY24 strategic business and industry planning

-Created and managed Product and Pricing Strategy for HP’s wireless portfolio. Created and executed strategy around go-to-market, pricing, demand generation, to yield 45% YoY increase in revenue
-Created Pricing Roadmaps, Managed Pricing and Promotion Planning. Performed Financial Modeling and Forecasting, to manage growth of $75M P&L
-Performed Market Research, Customer Analysis and Surveys, to gather requirements and feedback. Drove to execution through strategic planning. Achieved YoY revenue growth of 140%, within first 6months

• Developed growth strategy framework for Siemens PLM Software, (performing competitor and disruptor analysis)
• Developed generic new business opportunity framework enabling clients to pursue business opportunities for Innovation and Digital transformation
• Performed platform competitive analysis, comparative analysis,and time series analysis for client investments in Internet of Things, Cloud, Edge Computing, and Artificial Intelligence

-Created product strategy around Dell’s computing ecosystem performing market trends analysis,revenue and growth forecasting, sanitizing and analyzing complex datasets
-Performed analysis to recommend AI and VR, as strategic growth areas to generate incrementalrevenues of $269M (P&L) by FY2020
-Established partner relationships, negotiated distribution options and pricing to optimize costs across sales channels; generated incremental margins of $16M

•Responsible for developing commercial services and products for industrial and commercial Open Access (OA) customers as well as innovative market access solutions
•Worked closely with the Structuring team as well as Operations team to identify present and emerging industry needs, track opportunities to expand and diversify services to clients
•Part of the strategic planning process to identify and pursue clients and projects, managing clients'concerns and key issues, and developing sustainable and profitable strategies
•Use of Focus (Integrated Software) for Deal Evaluation
•Developing Legal framework for different deal types, Writing Mandates for deal approvals and drafting contracts and negotiations
•Headed and Managed the 100 Day Campaign North Team
•Engaged with senior technical and management staff of Industrial Clients in concluding deals and agreements in power sales
•Cross-engagement and cooperation with Solar JV

• Conceptualized, developed, designed and launched Samsung's Software Solutions - Smartphones, Applications: B2B and B2C, IoT and products- to enable customers worldwide increase productivity through smart technology
• Developed product innovation strategy for Samsung's flagship series Galaxy S3, S4, Galaxy NoteSeries, Galaxy Neo, and Galaxy Trend smartphones
• Aligned quality of existing smart phone software with final product customer specifications within deployment deadline through visual and functional inspection, defect prioritization, initial defect analysis and prompt onsite defect resolution support
• Trained employees and managed product development in the new Samsung R&D unit at Vietnam. Designed and implemented competency based training plan to enhance general and intra-modular knowledge of WiFi, WiFi Direct and Mobile Hotspot functionalities and improved overall productivity.
• Project Management: Managed product innovation for different features of the device software

Managed Innovation and Development of different features of the device software, collaborated withEngineers, Software Vendors, and Marketing to deliver stable Enterprise Software to client.
• Procured smartphone software requirements from region specific project management and Marketingteam. STA America for North America GSM projects, Samsung Gurgaon for South West Asia projects.
• Translated requirements into module wise functional specifications.
• Identified project base and reference, performed inter-modular code integration to form the base of thesoftware project.
• Prepared project schedule and planned milestone releases for the software.
• Planned and monitored software quality assurance testing cycles.