Experience

A Place For Mom Marketing

Interim Vice President of Marketing

9/2019 - 4/2020

•Served as interim Vice President of Brand Marketing.
•Managed market research study.
•Led search and hired new creative and media agencies.
Developed a new tv and radio campaign.
•Established new KPI tracking and media performance analysis reporting to fine-tune media strategy, optimize media buying and improve performance.
•Managed earned and owned media.

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Bonafide Health LLC Marketing

Consultant

7/2017 - 3/2018

•Redesigned and improved direct-to-consumer efforts.
•Worked with Senior Management to redefine product positionings, revamp two e-commerce websites, and create an overall marketing strategy and implement the marketing plans.
•Successfully increased sales by 50% and lowered the cost per acquisition by almost 30%.

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TravelClick Marketing

Consultant

6/2015 - 10/2015

•Managed internal and external M&A communications planning and execution.
•Responsible to the CEO for making sure the communications surrounding an acquisition by the company were properly planned, sequenced and executed while providing guidance to PR content.

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Register.com Marketing

Consultant

2/2004 - 8/2004

•Launched a new website hosting and design product for small businesses and rolled out to the customer base.
•Member of the strategic team the redesigned core website and customer purchase path.

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Goldman Sachs Marketing

Consultant

4/2000 - 1/2001

•Key member of GS.com, digital high net worth product development team.
•Developed GS.com customer and segment strategy and participated in GS.com product strategy.
•Led team to design and produce the "welcome experience" and implemented across all GS.com platforms.

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John Hancock Marketing

Consultant

10/1997 - 6/1998

•Led strategic team to reconfigure segment scheme for direct insurance products.
•Directed consumer research and wrote the strategic marketing plan for new long-term care insurance.

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Starwood Hotels Marketing

Consultant

6/1995 - 5/1996

•Relationship leader for major strategic partners.
•Managed strategic relationship with American Express and launched the co-branded Starwood-American Express credit card.
•Created and managed a strategic alliance with MasterCard International making MasterCard Starwood's largest marketing partner.

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American Express Marketing

Senior Director

8/1988 - 4/1995

•Managed several direct to consumer credit card programs.
•Oversaw the 1-800-THE-CARD acquisition program.
•Built and managed loyalty program for the Optima Card.
•Managed relationships with several of the largest travel partners, including Delta Airlines ( Northwest) and Hyatt Hotels.