Delivering the end to end transformation of the content and digital marketing portfolio, including a strong testing and scaling programme of AI solutions in key value opportunity spaces across digital marketing and content production and distribution.

A sample of deliveries and scaling including:

Testing AI across the content production and digital marketing space, including for copy in Paid Media, Paid Social, CRM, digital PR, SEO driven long form content, metadata tagging, product descriptions, and background image adaptations for onsite journeys. Additionally, supported the development of an in-house AI solution to tag all e-commerce content working directly with Data Science and Product to deliver the initial POC.

Delivered the move to elevated photography on all e-commerce imagery, across all major BUs (WW,MW, lingerie, Home, Flowers).

Reset the newness and trending merchandising approach across site, CRM & App

Delivered the biggest test of personalisation at scale

• Asked back to lead the £multi-million programme Master Data Programme's PMO and support the transformative change of KF's use of transactional, operational and product description master data within their SAP ERP instance including delivering a retail price management and cost price (inflation) change capability

Associate consultant for Red Dawn since 2010 brought in to support clients on standard consulting engagements: proposition development, market sizing, new launches, corporate strategy, cleaning up an org so they can become an M&A target.

For this specific end-client, led a market sizing and bench marking exercise as part of an overall Go-To-Market engagement. Responsible for identifying key revenue niche's for this Satellite Communications organisation. Overall goal - develop the strategic roadmap to grow them from a sub $50M organisation Ito a $100M plus revenue organisation and thereby increasing enterprise value and growing the pool of potential Tier 1 and Tier 2 buyers.

Marketing Transformation Consultancy where I led a RFI and RFP for a Digital Asset Management solution for The Financial Times and a Marketing Automation blueprint design and set of recommendations on how to move to a demand-led marketing model for the FTSE listed manufacturer, Spirax Sarco.

Brand Launch Programme Global Lead with ownership of delivering a complex multi-million £ omni-channel brand launch as part of the ONE Kingfisher Transformation across 3 retail brands (B&Q, Castorama & Brico Depot)
• Headed, managed & delivered the GoodHome brand launch and centralised communication transformation & change programme through 16 central functions & multiple social, digital, ATL, store-design, merchandising (POS, FOS), brand strategy, digital, PR, ATL, BTL, CRM and e-commerce partners
• Delivered two category brand launches (Bathrooms and Interiors) across 600 stores, digital & non-digital channels, in-store & digital POS & for 77K employees
• Led the annual and global launch planning processes for the Group Brand Team including the change to an 'always on' content approach that supported the five brand battles of sustainability, innovation, value, know-how & simplicity
• Developed and ran the programme governance reporting into a 'C' level board comprising CEO, Chief

Responsible for the successful deliverance and roll out of a transformational global app launch whilst developing the product's brand and adapting across all online and offline channels (demand generation playbook)
● www.adidas.com/adidasapp
• Exceeded initial download targets by 200%, amassing over 2.8 million downloads
• Collaborated & built trusted relationships to deliver (via test & learn) and scale the adidas app digital marketing eco-system across the global all-channel estate
• Owned and led the product and customer journey development for the order confirmation page promotions box, smart app Banner and global e-mail footer products across adidas global e-commerce, CRM, and digital channels
• Created, delivered and scaled two global multi-language marketing, digital, social & video campaigns & content across 20 channels by working directly with Central and Local Market channel owners and creative agency partners
• Implemented campaigns using Salesforce Marketing Cloud, Ad

• Led the digital transformation of the Medicines Complete digital publishing product working closely with product, UX design, IT, development, and delivery teams to deliver an improved Medicines Complete product
• Ran the front & back-end teams to develop a way of presenting large amounts of life-saving information and data to a variety of users via a new UI & UX
• Led the Marketing Automation Discovery to identify the best solution to integrate with the Salesforce Sales Cloud instance

• Orchestrated the design, delivery & successful launch of Costa Coffee's re-brand
• Seconded to lead a programme delivering food & menu innovation at scale

Responsible for programme leadership & delivery, working on a major £5MM programme initiative
• Engaged across both Mumbai & London offices, spearheading a 15-week design & feasibility study
to develop a Nectar India (www.nectar.in) proposition and launch concept
• Successfully reported into a Programme Board comprising the Global CIO, EMEA COO & India MD
• Programme design & planning a new business & operating model for delivering Nectar: via a digital-
led ecommerce & loyalty consumer proposition for the hyper-fast growing Indian ecommerce market
• Proposition centred on real-time commerce/offers, personalisation & leading user experience / design
• Directed 12 workstreams and delivery partners, including InfoSys, Skava San Francisco and AKQA
• Engaged with 3rd party affiliate partners including Amazon India, SnapDeal, Flip Kart, DMG & Sitel
• Successfully initiated programme & workstreams, authoring, instituting & chairing governance forums

Richmond, UK | 2010 – 2011
- Mobilised and led the launch of eBay’s Fashion category across EMEA, supported by a £10M marketing investment. Delivered 20% YoY category growth and attracted consumer brands like SuperDry and Bench to launch branded storefronts on the platform.
- Seconded to support the Motors & Home & Garden business leads, structuring and mobilising key growth initiatives across EMEA.