○ Reporting to CMO and leading team of Product Marketing Managers, defined and expanded global product vision by creating a highly differentiated GTM strategy with key stakeholders across products and segments. ○ Accelerated deal velocity, increased pipeline, and broadened customer relationships by creating demand generation and content marketing strategy and campaigns. ○ Increased existing global customer engagement and retention by launching a new customer marketing function across multiple channels. ○ With senior management, influenced the product roadmap based on customer feedback and communicated marketing program effectiveness.

○ Worked with Greenhouse, Glean AI, and Flash Parking at various stages, crafting GTM positioning and messaging, helping to launch new products and services and increase acquisition and adoption through sales enablement.

○ Reporting to Co-Founder, established SeatGeek Enterprise as the #1 ticketing software in the live events industry through branding, positioning, product marketing and lead generation. ○ Increased global client advocacy by 50% with launch of annual Client Advisory Board and grew business revenue through go-to-market strategy for B2B/B2B2C products. ○ Doubled awareness of SeatGeek Enterprise and enabled sales through differentiated brand/product positioning and syndication via PR, content marketing, including case studies, blogs, videos. ○ Raised employee DEI satisfaction by leading first Women's ERG, with Exec Team and D&I Committee.

○ Reporting to CMO, drove $25+MM in incremental revenue for the largest online small business lender's finance product portfolio. Managed Product Marketing Manager. ○ Established Product Marketing as a key function to successfully develop and launch new products, markets, segments and features, as well as to increase customer acquisition and retention. ○ Influenced future product line strategy and defined positioning with customer and market insights, including focus groups, surveys, interviews, phone calls and UX studies.

○ Grew and led a team of 10 Account Managers overseeing revenue of $10+MM/quarter, connecting enterprise marketers with LinkedIn's media solutions. ○ Founding member of the Marketing Solutions team, which grew from 10 to 200+. ○ Successfully launched #1 revenue-driving product for Marketing Solutions, Sponsored Updates.