- Hybrid design-PM role at PTC Vuforia building augmented reality enterprise software
- Led my team through primary research to identify a new product opportunity. Designed a prototype, found a customer champion, presented to PTC’s CEO. Expanded our team of 3 to 10 people.
- Regularly tapped by other product teams to help conduct in-factory research with end users and figure out how to build more value into products
- Managed one design technologist and mentored a user researcher

- Led teams through the human-centered design process (including primary research, strategy, and implementation.) Managed Fortune 500+ clients and led teams of 2-4 consultants
- (Selected project) Planned and facilitated a workshop with executives from a global beauty brand that led to 3 spinoff projects for my firm
- (Selected project) Worked with a global housewares brand to develop a product innovation pipeline. Informed development of 2 new products on the market now.

- Supported Target’s in-house design team (responsible for $1.5B in yearly home decor sales) by managing prototypes and planograms
- Conducted in-store user research to support the business case for a new wall decor line (now a $100M/year category as of 2020)
- Led 30 peers as their nominated liaison to upper management, won a Target-wide award for demonstrating leadership potential
- Promoted to Sr. PDC in 2011