Lead the development and maintenance of comprehensive, forward-thinking long-term, and annual brand marketing plans, strategies, and budgets that effectively bring the brand vision to life. Develop and manage brand positioning and messaging for core offerings, ensuring brand consistency and relevance across all channels. Own the creation and evolution of brand strategies, guidelines, and assets (e.g., brand and naming architectures, identity assets, guidelines, and voice) to drive brand recognition and loyalty. Generate innovative ideas to enhance brand-client connections, and collaborate closely with creative teams to deliver world-class brand engagem ent through various mediums and communication channels. Identify brand amplification opportunities and collabo rate with marketing teams and distribution channels to integrate brand messaging into effective communication initiatives. Analyze performance data to identify business opportunities across markets, meeting and exceeding KPIs an

Spearheaded a comprehensive re-branding initiative that achieved exceptional results, including doubling the conversion rate of advertisements, website traffic, social media engagement, and branch location appointments. Secured and nurtured key marketing partnerships with Yellow Pages, Daily News, and ZocDoc, resulting in a significant boost in-office visits and spe cialty service sales, ranging from 5-10%. Developed innovative marketing strategies, such as giveaways, contests, compelling social media content, and enhanced advertising and marketing materials, which drove a remarkable 20% increase in market penetration in both the U.S. and Korean markets. Took charge of the creative direction of all digital and non-digital marketing campaigns, surpassing first-quarter new acquisition goals by a remarkable 15%. Successfully managed, allocated, and maximized a financial budget of up to $100K, ensuring optimal return on investment. Provided strong leadership and mentorship to a smal
● but

Revitalized the women's pant business by implement ing dynamic sales tactics and innovative branding techniques, resulting in a remarkable shift from negative growth (-16.2%) to a significant upswing of 6.2%. Translated store reporting into effective sales strategies, empowering staff to consistently meet and exceed projected goals. Managed and executed all in-store marketing materials and campaigns. Introduced innovative branding techniques that raise
● the bar for standards and established our location as one of the top five in the district. Mentored and developed a team of four in-store visual staff members, resulting in their promotion to supervisory or managerial positions within three years.

Pioneered the role of Corporate Visual Specialist at Gap Inc., becoming the first person to hold this position between 2011-2015. Hand-selected by Banana Republic's Creative Director to serve as an apprentice and worked closely on designing and executing concepts in corporate showrooms. Translated complex reports into successful brand strategies by implementing enhanced visual merchandising techniques, resulting in an impressive 20%-25% increase in awareness and visibility. Recognized for exceptional leadership skills and promoted to manage a freelance team before, during, and after market week from 2011-2015. Spearheaded the creative ideation and execution of visual concepts for Men's, Women's, Kids, and Baby showrooms.

Spearheaded the establishment of the company's first Customer Relations department, leading to the successful creation of new products and effective marketing channels that significantly propelled customer acquisition. Designed and executed a highly successful digital
● arketing campaign that generated an impressive $91,000 in revenue in just three days, resulting in a 20% increase in overall customer retention and a subsequent 10% increase in retentio
● each week thereafter. Developed innovative marketing strategies, including enhanced packaging and brand placement, which effectively enhanced brand image and awaren ess for licensed products. Designed an IT infrastructure that streamlined data collection and analysis for campaigns, go-to strategies, and new products, resulting in more informed decision-making and greater overall efficiency. Acted as the primary advertising liaison for major brands such as Betsey Johnson, David Yurman, and Judith Leiber, overseeing the calculation and