Functional Skills
Market Research
Communications
Project Management
Strategic Planning
Revenue Growth
Digital Marketing / Advertising
User Experience Design (UX)
Change Management / Org Design
Innovation Management
Sector Experience
Financial Services
Healthcare
Technology
Telecom
Travel & Hospitality
Notable Clients
Agilent Technologies
CableLabs
Cisco Systems
Merit Medical
VISA
Experience
Vision & Execution (Consulting Firm)
Management Consulting
Founder & Managing Director
1/1999 - Present
Consulting firm specializing in technology commercialization, strategic growth and innovation management. Founder & Managing Director (1999 to Present)
•Own the GTM new product or service process for clients. Responsible for critical KPIs related to positioning, pricing, sales readiness and training prior to launch, in addition to sales pipeline growth, sales conversion, retention and overall revenue targets for the clients.
•Develop budgets and manage cross-functional teams. Responsible for results in terms of costs, methods, and employees.
•Create and execute growth strategy programs including digital marketing and advertising driving customer acquisition, business development partnerships, and launch events.
•Partners effectively with sales delivering actionable marketing tools to increase revenues.
•Designs insightful market research and user experience studies leading to increased customer satisfaction.
•Utilize user stories, backlogs, and sprints to ensure value through on
•Own the GTM new product or service process for clients. Responsible for critical KPIs related to positioning, pricing, sales readiness and training prior to launch, in addition to sales pipeline growth, sales conversion, retention and overall revenue targets for the clients.
•Develop budgets and manage cross-functional teams. Responsible for results in terms of costs, methods, and employees.
•Create and execute growth strategy programs including digital marketing and advertising driving customer acquisition, business development partnerships, and launch events.
•Partners effectively with sales delivering actionable marketing tools to increase revenues.
•Designs insightful market research and user experience studies leading to increased customer satisfaction.
•Utilize user stories, backlogs, and sprints to ensure value through on
NetGravity, Inc.
Marketing
Product Marketing Director
1/1998 - 1/1999
First ad-serving software solution; company named to Forbes' ASAP Dynamic 100 Companies; The Red Herring's Top 100 Technology Companies; Upside Magazine's Hot 100; and the San Francisco Chronicle 500 Product Marketing Director (1998 to 1999)
•Developed new business model, drove the business strategy and execution of a SaaS based solution to create new global opportunities by extending business to ad agencies, a new industry vertical for the company.
•Partnered with engineering team to implement strategy and ensure critical milestones were met.
•Delivered product development process innovation and operational efficiency to drive top line revenue.
•Trained global enterprise software sales force on how to sell SaaS and created all sales materials.
•Developed new business model, drove the business strategy and execution of a SaaS based solution to create new global opportunities by extending business to ad agencies, a new industry vertical for the company.
•Partnered with engineering team to implement strategy and ensure critical milestones were met.
•Delivered product development process innovation and operational efficiency to drive top line revenue.
•Trained global enterprise software sales force on how to sell SaaS and created all sales materials.
AirTouch Communications
Marketing
Marketing Director, National Accounts
1/1997 - 1/1998
Leading wireless communications carrier, ranked 143 in Business Week's Global 1000
•Led team to develop strategy, rapid prototype, brand & implement National Accounts program with reduction in time to market of 3X.
•Negotiated roaming agreements with regional cellular carriers to create a national footprint resulting in a 22% increase in revenue in Year 1.
•Led team to develop strategy, rapid prototype, brand & implement National Accounts program with reduction in time to market of 3X.
•Negotiated roaming agreements with regional cellular carriers to create a national footprint resulting in a 22% increase in revenue in Year 1.
AirTouch Communications
Product Management / Strategy
Manager, Product Development
1/1994 - 1/1996
Led cross-functional teams to develop and implement new products ranging in value from $3 million to $10 million including billing software enhancements, data messaging, and fixed wireless appliances utilizing AIN and distributed architecture capabilities.
• Managed product integrations resulting from $5.7 billion merger with US West.
• Coordinated integration of key products/services with domestic and international joint venture partners & acquisitions
• Managed product integrations resulting from $5.7 billion merger with US West.
• Coordinated integration of key products/services with domestic and international joint venture partners & acquisitions
AirTouch Communications
Product Management / Strategy
Manager, New Market Opportunities
1/1991 - 1/1993
including billing software enhancements, data messaging, and fixed wireless appliances utilizing AIN and distributed architecture capabilities.
•Managed product integrations resulting from $5.7 billion merge with US West.
•Coordinated integration of key products/services with domestic and international joint venture partners & acquisitions Manager, New Market Opportunities (1991-1993)
•Managed market planning & research for R&D unit's PCS technical and market trials ranging in budgets to $5M
•Managed product integrations resulting from $5.7 billion merge with US West.
•Coordinated integration of key products/services with domestic and international joint venture partners & acquisitions Manager, New Market Opportunities (1991-1993)
•Managed market planning & research for R&D unit's PCS technical and market trials ranging in budgets to $5M