Functional Skills
Business Development
Communications
Content Strategy
Internal Communications
Leadership Development
Marketing Mix Planning
Marketing Strategy
Media Strategy
Product Marketing
Project Management
Service Delivery
Strategic Planning
Vendor Management
Brand Strategy
Business Communication
Software Skills
Storage Area Network (SAN)
Certifications
Google Ads Certification
Sector Experience
Business Services
Consumer Goods
Healthcare
Media & Entertainment
Social & Public Sector
Notable Clients
Children’s Hospital Colorado
Crayola
Quaker Oats
The Clorox Company
Experience
KIRSTEN MAU CONSULTING, LLC
Marketing
Branding & Marketing Strategy and Planning Consultant
4/2001 - Present
• Overview: Deliver a wide range of marketing and branding services to various clients, including needs analysis, high-level brand strategy, brand architecture, marketing plan development, execution and measurement, internal and external communications, social media, and media relations expertise.
• Project Management: Implement projects ranging from development of mission, vision, and values to strategic marketing, advertising, and community outreach efforts.
• Account Management: Effectively work with multiple clients to deliver high-level service, including creative strategy; content planning; website design; social media planning; digital campaign management; crisis communications and media relations; recruitment strategies, and internal communications.
• Fundraising: Administer development efforts and fundraising campaigns while managing various grant applications, management, delivery, and oversight.
• Analytical Skills: Provide data-driven oversight of Google Business, Googl
• Project Management: Implement projects ranging from development of mission, vision, and values to strategic marketing, advertising, and community outreach efforts.
• Account Management: Effectively work with multiple clients to deliver high-level service, including creative strategy; content planning; website design; social media planning; digital campaign management; crisis communications and media relations; recruitment strategies, and internal communications.
• Fundraising: Administer development efforts and fundraising campaigns while managing various grant applications, management, delivery, and oversight.
• Analytical Skills: Provide data-driven oversight of Google Business, Googl
AXIS HEALTH SYSTEM-THE CENTER FOR MENTAL HEALTH
Marketing
Director of Marketing and Communications
1/2019 - 9/2022
Axis Health System, which merged with The Center for Mental Health in 2021, has been a leader in healthcare services across Colorado since 1964 with a revenue of $43M in 2022. After leading marketing, internal, and external communications for The Center for Mental Health, worked with CEOs to complete a successful merger.
• Overview: Spearheaded creation and implementation of new core belief, vision, guiding principle, and values while liaising with board of directors, leadership team, and staff members to build consensus across all organizational levels. Reported to the CEO with significant interaction with Board of Directors.
• Strategic Planning: Led development of strategic plans to grow customer base, optimize service delivery and accessibility, and boost overall organization's reputation, revenue, and financial position.
• Communications Strategy: Developed/managed all internal/external communications to meet strategic goals of building successful partnerships and increasing cl
• Overview: Spearheaded creation and implementation of new core belief, vision, guiding principle, and values while liaising with board of directors, leadership team, and staff members to build consensus across all organizational levels. Reported to the CEO with significant interaction with Board of Directors.
• Strategic Planning: Led development of strategic plans to grow customer base, optimize service delivery and accessibility, and boost overall organization's reputation, revenue, and financial position.
• Communications Strategy: Developed/managed all internal/external communications to meet strategic goals of building successful partnerships and increasing cl
National Federation of the Blind
Marketing
Director of Marketing and Communications
7/2018 - 7/2019
The National Federation of the Blind is the oldest and largest nationwide organization for blind Americans with a revenue of $20M.
• Overview: Led strategic planning and communications for one of nation's largest and most active disability rights organizations.
• Association Leadership: Actively interacted with association leaders in 50 states to foster membership and engagement. Led planning and engagement for annual national convention of over 3,000 attendees.
• Brand Strategy: Directed creation, roadmap, and implementation of new brand architecture to increase impact.
• Advocacy: Partook in lobbying efforts and communications planning in Washington D.C. to promote equal rights for people with disabilities.
• Strategic Partnerships: Cultivated key partnership with Kellogg's to prepare and market first-ever Rice Krispies Treats with Braille messaging for children who read Braille.
• Website Design and Development: Supervised planning and design of new website representing leadin
• Overview: Led strategic planning and communications for one of nation's largest and most active disability rights organizations.
• Association Leadership: Actively interacted with association leaders in 50 states to foster membership and engagement. Led planning and engagement for annual national convention of over 3,000 attendees.
• Brand Strategy: Directed creation, roadmap, and implementation of new brand architecture to increase impact.
• Advocacy: Partook in lobbying efforts and communications planning in Washington D.C. to promote equal rights for people with disabilities.
• Strategic Partnerships: Cultivated key partnership with Kellogg's to prepare and market first-ever Rice Krispies Treats with Braille messaging for children who read Braille.
• Website Design and Development: Supervised planning and design of new website representing leadin