Functional Skills

Product Strategy
Geographic Expansion
Market Research
Digital Marketing / Advertising
Communications

Software Skills

Microsoft PowerPoint
Microsoft Excel
Microsoft Word
Microsoft Office

Sector Experience

Consumer Goods
Healthcare
Fortune 500

Experience

Stamford Health Marketing
Interim Executive Director, Marketing and Communications
2/2021 - 5/2021
Retained for three-month consulting role to lead marketing and communications function. Led efforts to strengthen brand. Directed development of ad creative to support new brand positioning, promoted key service lines with targeted digital marketing and CRM, implemented new market research methods, managed collaborative relationships with best-in-class clinical partners (Hosp. for Special Surgery; Dana-Farber/Brigham), increased earned media presence; drove employee engagement via internal comms
Memorial Sloan Kettering Cancer Center Marketing
Vice President, Marketing & Brand Strategy
11/2015 - 10/2020
Led the brand strategy and marketing for the leading cancer network in the Northeast (#2 in U.S.) Charged with improving lagging brand equity and transforming legacy marketing approach into an audience-first, integrated, omni-channel program. Implemented an insights-driven messaging discipline, elevated brand reputation, and increased focus on digital performance marketing to drive demand. Increased patient volume +25% over 4-year period.
NorthStar Partners Management Consulting
Senior Vice President / Strategy Consultant
2/2008 - 10/2015
Principal for consulting firm specializing in accelerating growth through brand strategy, portfolio strategy, channel strategy and innovation. Clients included Johnson & Johnson (McNeil), TruGreen, Bridgestone/Firestone, Central Garden, Jarden, GlaxoSmithKline, Church & Dwight, Lornamead, OraSure, Roche, and Teva Women's Health.
Energizer/ Playtex Products Marketing
Marketing Director
1/2002 - 1/2008
(1) Led the Innovation Team that was charged with identify white spaces and new products to extend company brands into new product categories drive incremental revenue. (2) Managed a portfolio of Family Care Brands with sales of $100 million, with full P&L responsibility.
TradeOut.com Start-Up
Vice President, Marketing / Co-Founder
1/1999 - 12/2001
Founding member of a start-up, online B2B platform for buying and selling excess inventory and pre-owned capital equipment. Rapidly grew to 150 employees and built a user community of 120,000 companies through customer acquisition strategies. Extremely hands-on leadership role.
Colgate-Palmolive Marketing
Director, Marketing
9/1994 - 12/1998
Marketing lead with full P&L responsibility for $300 million portfolio (Irish Spring and Softsoap brands). Managed 3 direct reports and total staff of 8. Increased sales +20%, market share +19% and operating profit +102%. Re-positioned Softsoap Body Wash, leading to +40% boost in purchase intent. Achieved #3 in category share.