Functional Skills
Communications
Leadership Development
Digital Marketing / Advertising
Innovation Management
Software Skills
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Sector Experience
Healthcare
Media & Entertainment
Real Estate
Social & Public Sector
Technology
Experience
STORY MKTG
Marketing
Chief Marketing Officer
6/2018 - 2/2024
• Spearheaded groundbreaking digital marketing and branding campaigns, aligning them meticulously with the company's strategic goals and vision.
• Managed the full spectrum of digital, visual, and experiential development, from ideation to execution, ensuring adherence to brand integrity and exceeding client expectations.
• Cultivated a culture of growth and innovation, mentoring a team of designers and copywriters, and enhancing their professional skill sets.
• Expertly negotiated contracts with a network of external vendors and freelancers, ensuring optimal resource utilization and adherence to budget constraints.
• Directed a portfolio of high-impact creative projects across digital and social media platforms, collaborating with top-tier organizations like Fannie Mae, NFLPA, SCU, Opera America, and YearUp, to craft compelling brand stories and narratives.
• Managed the full spectrum of digital, visual, and experiential development, from ideation to execution, ensuring adherence to brand integrity and exceeding client expectations.
• Cultivated a culture of growth and innovation, mentoring a team of designers and copywriters, and enhancing their professional skill sets.
• Expertly negotiated contracts with a network of external vendors and freelancers, ensuring optimal resource utilization and adherence to budget constraints.
• Directed a portfolio of high-impact creative projects across digital and social media platforms, collaborating with top-tier organizations like Fannie Mae, NFLPA, SCU, Opera America, and YearUp, to craft compelling brand stories and narratives.
LiveHealthier, Inc (Centene)
Design
Head of Digital Communications
1/2010 - 5/2018
• Led a dynamic team of 20 professionals in developing and implementing cutting-edge digital campaigns, significantly boosting customer engagement and interaction.
• Orchestrated creative strategies that aligned seamlessly with brand ethos, ensuring all campaigns were delivered on-brand and within budget.
• Innovated in brand messaging and identity, collaborating effectively with both internal teams and external partners to drive campaign success.
• Pioneered the adoption of advanced healthcare technologies, setting new industry standards and solidifying the company's position as a market leader, culminating in a successful acquisition.
• Orchestrated creative strategies that aligned seamlessly with brand ethos, ensuring all campaigns were delivered on-brand and within budget.
• Innovated in brand messaging and identity, collaborating effectively with both internal teams and external partners to drive campaign success.
• Pioneered the adoption of advanced healthcare technologies, setting new industry standards and solidifying the company's position as a market leader, culminating in a successful acquisition.