Functional Skills
Market Research
Communications
Project Management
Brand Strategy
Campaign Optimization
Data Collection / Research
Digital Marketing / Advertising
Quantitative Research
Primary Research
Software Skills
Microsoft PowerPoint
Microsoft Excel
Microsoft Office
Microsoft Word
Microsoft OneDrive
Sector Experience
Automotive
Business Services
Financial Services
Life Sciences & Pharma
Travel & Hospitality
Experience
Kantar Consulting
Research
SENIOR VICE PRESIDENT
1/2012 - 12/2022
• Spearheaded successful research projects from start to finish. Planned and executed project design, proposal creation, pricing, questionnaire development, field management, analytical planning, analysis, report creation and presentation delivery.
• Collaborative team player, seamlessly adapting to any project need and proactively jumping in wherever necessary to ensure success.
• Extensive experience in data interpretation and translating complex datasets into clear, story-driven reports with actionable findings. Passion for digging deeper and discovering patterns that go beyond the obvious.
• Constantly demonstrated a strong attention to detail in all aspects of project management, from planning and execution to analysis and reporting.
• Consistently provided white glove service and high-quality insights that showed a deep understanding of client goals and objectives.
• Strong presentation skills. Delivered engaging and persuasive presentations to both large and small audiences
• Collaborative team player, seamlessly adapting to any project need and proactively jumping in wherever necessary to ensure success.
• Extensive experience in data interpretation and translating complex datasets into clear, story-driven reports with actionable findings. Passion for digging deeper and discovering patterns that go beyond the obvious.
• Constantly demonstrated a strong attention to detail in all aspects of project management, from planning and execution to analysis and reporting.
• Consistently provided white glove service and high-quality insights that showed a deep understanding of client goals and objectives.
• Strong presentation skills. Delivered engaging and persuasive presentations to both large and small audiences
Kantar Consulting
Research
VICE PRESIDENT
1/2003 - 1/2012
• Managed all phases of the project lifecycle, oftentimes leading 10+ projects at the same time.
• Co-created, embedded and activated Kantar's "Emotional Brand Connections" offer – a validated quant approach to measure consumers' emotional connection to a brand, grounded in neuroscience and psychology, leading to new revenue streams.
• Communications thought leader for Added Value Global (which eventually got merged with Kantar), leading to significant increases in client ad spend investments and evolution of brand and communications strategy.
• Designed and initiated training around core offer pillars.
• Co-created, embedded and activated Kantar's "Emotional Brand Connections" offer – a validated quant approach to measure consumers' emotional connection to a brand, grounded in neuroscience and psychology, leading to new revenue streams.
• Communications thought leader for Added Value Global (which eventually got merged with Kantar), leading to significant increases in client ad spend investments and evolution of brand and communications strategy.
• Designed and initiated training around core offer pillars.