Responsibilities include consumer marketing, brand & packaging development, shopper programming, innovation & commercialization for new product launches, retailer e-commerce and brand partnerships for Whisps brand. Filed patent for retail merchandising solution

Develop strategy, generate business building ideas, assess competition and trends, uncover consumer insights, build winning consumer propositions across product, proposition and price, develop innovation pipeline for acquired food & beverage companies and commercialize new products.

- Responsible for General Mills' strategy at Club customers (Costco, Sam's Club and BJ's Wholesale Clubs) for sweet & salty snack brands
- Responsible for developing innovation strategy and 3-year pipeline for Frozen Hot Snacks (Totino's Pizza Rolls and Sweet Hot Snacks), including leading cross-functional team in commercialization efforts, defining total product offering & building business model for new product launches.

Project Manager for management consulting firm based in DC. Specialized in government-regulated markets (e.g., aerospace & defense, energy, healthcare, etc).