Responsible for building a strong patient experience to create brand equity for the ostomy care product line. Set the strategic path for creating, executing, measuring, and optimizing strongly differentiated global consumer campaigns that drive patient starts and conversion. Influence local marketing teams to leverage global campaigns and drive towards a consistent global brand for top products.

Led the overall strategic direction, product line performance and brand execution for a growing consumer packaged goods product portfolio. From the ground up, built and operationalized the brand marketing function for a company with $300M in revenue. Managed Creative Services Team developing all sales and marketing materials in-house.

Led the overall strategic direction, product line performance and brand execution for the U.S. product portfolio in this fast-growing company private equity owned company.
Managed Sales Training developing a first in class healthcare provider sales training program

Led a global team of Brand/Product Managers that managed key brands such as ALLEVYN◊, ACTICOAT◊, PICO◊, IODOSORB◊ generating $200MM in sales annually. Responsible for all revenue generating marketing programs, product launches, market plans, pricing, forecasting, new product acquisitions, communication to global brand teams and key customer relationships. Main audience Healthcare Providers.

Responsible for the following brands generating over $500 million in annual sales - ORACEA®, MIRVASO®, CLOBEX®, VECTICAL®. Managed all phases of the product lifecycle, financial forecasting, pricing, competitive analysis, market planning, training, managed key customer relationships and promotional programs. Additionally, had responsibility for all consumer marketing initiatives such as TV, digital and traditional campaigns.