Functional Skills
Project Management
Business Planning
Market Research
Digital Marketing / Advertising
Content Marketing
Digital Experience Design
Growth Strategy
Product Launch
Marketing Strategy
Growth Marketing
Software Skills
WooCommerce
Google Analytics
WordPress
Sector Experience
Consumer Goods
Financial Services
Media & Entertainment
Retail
Technology
Languages
French
Experience
Self
Marketing
Marketing Consultant
4/2020 - Present
Freelance marketing and web projects.
Zebit
Marketing
Vice President of Marketing & Business Development
5/2016 - 3/2020
Led marketing, business development, ecommerce for Fintech startup offering sub-prime customers a better credit option.
--Built marketing strategy that drove revenue from $2 million to $80 million.
--Negotiated and managed new partnerships that added 200,000 new customers.
--Increased gross margin 25% by adding products in high-margin categories. Direct ecommerce website with 50,000 SKUs.
--Built marketing strategy that drove revenue from $2 million to $80 million.
--Negotiated and managed new partnerships that added 200,000 new customers.
--Increased gross margin 25% by adding products in high-margin categories. Direct ecommerce website with 50,000 SKUs.
FanDuel
Marketing
Director of Marketing & Growth
2/2015 - 4/2016
An ecommerce startup in fantasy sports. Served as an internal entrepreneur. Led initiative to build a new media division. Built content marketing strategy, budget, and a team of 16.
--Produced educational content (e.g., how-to videos) to drive customer acquisition & retention. Increased revenue per customer 12%.
--Led website redesign increasing conversion rate 38%. Managed creative agency.
--Produced educational content (e.g., how-to videos) to drive customer acquisition & retention. Increased revenue per customer 12%.
--Led website redesign increasing conversion rate 38%. Managed creative agency.
Consultant / contractor
Marketing
Marketing & Business Development
4/2013 - 2/2015
Consultant for ecommerce and digital media companies
--Grew revenue 35% with SEO content, partnerships for a website with 300M page views.
--Reviewed brand strategy & positioning.
--Assessed moving business to merchant model from affiliate.
--Tested channels and website conversion. Reduced acquisition costs 18% through A/B testing and conversion optimization across channels.
--Grew revenue 35% with SEO content, partnerships for a website with 300M page views.
--Reviewed brand strategy & positioning.
--Assessed moving business to merchant model from affiliate.
--Tested channels and website conversion. Reduced acquisition costs 18% through A/B testing and conversion optimization across channels.
Memory Hive
Product Management / Strategy
Entrepreneur/Founder
3/2012 - 8/2013
Self-funded & bootstrapped startup. Built iOS mobile apps and websites.
--Led all product and business development—market research, UI design, technical builds. Managed team of4 across time zones.
--Executed guerilla marketing--PR, influencer, social media, and Facebook for customer acquisition.
--Led all product and business development—market research, UI design, technical builds. Managed team of4 across time zones.
--Executed guerilla marketing--PR, influencer, social media, and Facebook for customer acquisition.
Bloom Avenue
Marketing
Vice President of Marketing
6/2010 - 3/2012
Founding team of this ecommerce startup. Led marketing, ecommerce, business development, analytics. Business acquired by New York company.
--Defined marketing strategy: brand positioning, value prop, channel mix, budget. Managed team of 3.
--Grew revenue from $0 to over $1 million with direct-response, multi-channel marketing (e.g., Facebook, paid search), and optimizing ROI through A/B testing.
--Defined marketing strategy: brand positioning, value prop, channel mix, budget. Managed team of 3.
--Grew revenue from $0 to over $1 million with direct-response, multi-channel marketing (e.g., Facebook, paid search), and optimizing ROI through A/B testing.
RedEnvelope
Marketing
General Manager
6/2008 - 5/2010
Ecommerce retailer
--Led the turnaround of this internet retailer acquired in bankruptcy. Led marketing, merchandising, and creative.
--Grew EBITDA to $5 million.
--Transformed brand and marketing, re-architecting acquisition and retention programs resulting in 23% order growth with flat spend.
--Led the turnaround of this internet retailer acquired in bankruptcy. Led marketing, merchandising, and creative.
--Grew EBITDA to $5 million.
--Transformed brand and marketing, re-architecting acquisition and retention programs resulting in 23% order growth with flat spend.
Proflowers
Corporate Strategy & Development
Vice President, Strategy and Website
7/2006 - 6/2008
Built and led a new internal function that centralized ecommerce website management (design, analytics, technical, testing). Managed 3 analysts and cross-functional Engineering team.
§Added
● 16 million in annual revenue by implementing website redesign and A/B testing.
§Added
● 16 million in annual revenue by implementing website redesign and A/B testing.
Proflowers
Corporate Strategy & Development
Director New Initiatives/Internal Entrepreneur
4/2005 - 7/2006
Led internal incubator. Identified new initiatives, implemented cross-functionally, re-invigorated growth.
--Conceived and implemented a new pricing strategy that added $2 million in annual profit. Earlier experience in Management Consulting Kaiser Associates & The Strategis Group
--Conducted marketing strategy and customer research for clients from startups to Fortune 500 companies. Focused on Internet and telecom.
--Conceived and implemented a new pricing strategy that added $2 million in annual profit. Earlier experience in Management Consulting Kaiser Associates & The Strategis Group
--Conducted marketing strategy and customer research for clients from startups to Fortune 500 companies. Focused on Internet and telecom.