Hired as a consultant by various B2B tech and service companies to create compelling narratives for their products that differentiate them from the competition and develop digital marketing strategies and campaigns that increase customer acquisition and drive growth. Projects have included creating brand strategy decks, target audience personas, writing content for websites and blogs, creating compelling sales materials, email and social media marketing and partnerships.
Clients include: industrial construction management SaaS platform, data analytics SaaS platform, commercial leasing SaaS platform, content creation agency, global PR & marketing agency, and global data analytics consultancy

Hired to lead marketing for global PR and marketing agency for financial service brands.
Accomplishments:
-Drove lead gen in US and UK using SEM, paid social media, PR, events, content marketing and email outreach campaigns leading to 30% increase in new leads and 20 new clients in 1 year.
-Built SOP’s for agency-wide Hubspot implementation
-Revised website copy to improve SEO and increased traffic by 10%
-Saved $10K per year by consolidating CRM platforms
Duties include:
-Managing paid media campaigns (SEM, Google ads and Linkedin)
-Develop lead gen strategy for new US & UK clients
-Creating case studies to showcase previous client work
-Website design management and copywriting
-Content/blog post creation
-Social media management
-Client events

Hired to lead marketing and increase awareness for Mediander’s (startup division) B2C content site and new B2B API product for video-on-demand content. After dissolution of Mediander, shifted to MJF Books to establish B2B marketing strategy and lead development of sales and marketing collateral to promote content licensing service to prospects and existing customers.

• Oversaw consumer digital marketing initiatives, such as email newsletters, social media outreach and digital events like Twitter chats, Google+ Hangouts, to promote content and partner events to consumers, which increased newsletter subscriptions by 30%, Facebook followers by 15% and Twitter followers by 35%

Managed all northeast-based entertainment accounts like NBC, ABC, and USA and their agencies (Group M, Horizon, and MediaVest) to drive ad revenue in the category, contributing to a 15% increase in ad sales revenue in 2013

• Led development and execution of integrated marketing strategies and national advertising campaigns to increase brand recognition; also, increased network ratings by 40% in 2008 through one of the most effective consumer marketing campaigns in network history
• Increased social media presence on Facebook and Twitter by 200% and 700%, respectively by creating digital media and content distribution strategy, which increased traffic to wetv.com

• Oversaw integrated promotions, sweepstakes and ancillary content production for key programs, including an online user-generated video submission contest that received the highest number of applicants ever at the time
• Planned, executed and created promotional materials/signage for consumer events attended by over 700 people

• Planned and executed numerous simultaneous media campaigns for Chase Retail Bank and its various products including Small Business, Checking, Home Equity, Savings, Home Finance, and local roll-out of Bank One’s conversion to Chase
• Managed a team of six direct reports in the day-to-day implementation of media plans

• Developed, presented and implemented business-to-business media plans for Liberty Mutual Insurance and consumer media plans for Wyndham Resorts, World Wrestling Entertainment, and the Lance Armstrong Foundation using print, television, radio, digital, out-of-home and non-traditional media