● Hired as the organization's first strategy director with the task of shaping and growing the company's strategy team: led, motivated and mentored strategists with clear strategic direction, delegation, and goals.
● Directed strategy across the Unilever/Dove business: crafted social-first campaign strategy, generated insights into brand strategy via creative briefs, identified new opportunities for brand growth and cultural resonance and collaborated with the creative team to deliver projects).
● Managed the in-house culture & innovations team: responsible for identifying and dissecting emerging consumer trends, understanding new territories and cohorts and staying abreast of brand trends and new technologies.

● Brand positioning: served as the ambassador and architect of the company's portfolio positioning, highlighting brand values to drive awareness, engagement and broader participation (done in lockstep with the C-suite team).
● Affectionately called the "design whisperer": responsible for translating all corporate strategies into digestible, actionable design direction for the creative team.
● Oversaw category-specific GTM strategies (Luxury, Food/Bev, Tech, Entertainment): this included category specific learnings, research to inform strategic recommendations, understanding consumer behaviors, markets and culture.
● Industry events lead: oversaw all industry events including Cannes, AdWeek, CES, client dinners & entertainment.

● Nicknamed "chief storyteller" due to my ability to absorb a complex strategic vision and translate it into a captivating narrative and framework, with simplicity and clarity.
● Oversaw all WarnerMedia Global corporate branding & messaging after the acquisition ofTurner (traditional brand strategy - positioning, DNA definition, brand architecture, naming, etc.).
● Led product marketing + GTM strategy for WarnerMedia's social, technology & AdSales innovations (Social Commerce, Addressable TV etc.).
● Creative team oversight on all branding assignments and product marketing materials (translated strategies into actionable design briefs that energized and inspired, with strategic direction and creative stimuli).
● Industry events: oversaw all marketplace events including Cannes, AdWeek, CES & client dinners & entertainment.
● Industry events lead: oversaw all industry events including Upfront, AdWeek, CES and Comic Con.

Branding, redesign, product display

● VIP strategic accounts: Served as BuzzFeed's marketing lead for top-performing strategic accounts including Anheuser-Busch, American Express & Mastercard - developed proactive and reactive creative ideas for each.
● Creative oversight: Managed a team of junior marketers & media planners, overseeing team brainstorms and pitch creation.

● Oversaw all brand partnerships opportunities for YouTube's top creator, Vsauce, a channel that boasts 17.3MM subscribers.
● Platform UX; worked in collaboration with YouTube's UX team to create innovative solutions to optimize the creator experience.

Post-production: maintained all digital clips of the show on VH1.com
Music & celebrity writer: weekly writer for VH1’s blog; I wrote VH1’s most-read article in 2014

Culture & comedy writer: Bylines with Topix Media Lab (publisher of celebrity & culture magazines); Newslo (satirical digital newspaper)