• Led 20+ person product, UX, data science and engineering team from pre-MVP to growth stage
• Achieved initial PMF, growing from zero to >15 B2B customers and increasing valuation 2x as of Feb '23
• Directly managed Product and UX functions to create a customer-back product roadmap to maximize growth
• Managed all aspects of product, distribution and initial customer support, including pricing, packaging, segmentation, prototyping, user research and validation, backlog management and sales support
• Collaborated with Engineering and Data Science leaders to improve planning and quality processes at each stage of growth
• Secured long-term partnership contract with Unity, the #1 market share game engine, with a distributor-focused offering
• Led successful implementation of early customer accounts, from initial sales conversations to onboarding and ongoing success

• Drove record-breaking ~70% sales growth y/y with mix of product changes, roadmap changes, sales support and evangelism
• Managed a product team of three to reposition AI-based SaaS product family with new focus and roadmap
• Collaborated with sales and customer success leaders to incorporate market feedback, align messaging and train sales teams
• Re-energized sales and R&D around previously neglected portfolio with a mix of home-grown and acquired products
• Improved cross-functional collaboration to co-develop the first joint use case with core team after years of delays
• Incubated new syndicated data product to provide personalized risk and profitability insights to insurers
• Developed target prioritization framework and led product fit assessment on >5 tech diligences of potential acquisition targets
• As Director of Business Development, led team's strategic planning and developed distribution deals into adjacent markets

• Managed 2-10 person teams to develop and implement recommendations for clients' strategic and operational goals
• Led multiple GTM (go-to-market) team transformation initiatives, including salesforce effectiveness, strategy and pricing
• Created and rolled out sales tools for a 3-year-old product with slowing growth; resulted in ~60% increase in growth rate
• Developed "micro-targeting" approach to better deploy B2B sales teams for medical devices clients; co-authored perspective on profitable data-driven growth in industry publication (Med-Tech Strategist)
• Led 5+ Private Equity due diligence projects across different industries (Tech, Consumer, Manufacturer, Public Sector, Logistics, Agriculture, Healthcare) with market and target company specific insights to optimize investors' portfolios
• Developed new product feature and positioning plans for a consumer product and several health-tech products
• Spearheaded several transformation and merger integration initiatives across

• Led the planning and modeling for Canada's cash requirements, the Central Bank's single largest budget item (~ $100 M)
• Identified a gap in the inventory planning process; initiated and led a five-person cross-functional committee that aligned quality and inventory management with long-term planning, saving >$7M on the bank note orders
• Created plan to meet 55%+ increase in processing requirements during the launch period of a new series of bank notes

• Analyst at Branham Group (Canadian IT consulting form) - analyzed market conditions and competitive offerings for Fortune 500 clients in enterprise software industry; prototyped and launched a new product line
• Jack-of-all-trades at Play House Learning Centre (a start-up family business) – developed business plan to launch a
preschool grossing $1M+ annually and sold to Kids & Company in 2018; executed launch, including government relations
• Marketing associate at Distil Interactive (technology start-up producing games for training) – created and executed
promotional plans; redesigned the corporate website