Functional Skills

Business Analysis
E-commerce Implementation
Finance Transformation
Go-to-market Strategy
Integration Management (IMO)
Investment Banking
Market Research
Operations Management
Portfolio Optimization
Sales and Operations Planning (S&OP)
Marketing Strategy
M&A Support

Software Skills

Microsoft Excel
Microsoft Word
Microsoft PowerPoint
Google Docs
Google Sheets

Sector Experience

Agriculture
Business Services
Chemicals
Technology

Languages

Hebrew
English
Big 3 Consulting (MBB)
Fortune 500
Top Consulting Firms

Experience

Salesforce Product Management / Strategy
Director of Pricing Strategy
12/2020 - 2/2024
Led multiple monetization and Go-to-Market strategy teams for various Clouds, including Marketing and Data-CDP
• Spearheaded the successful launch of multiple new products within Data Cloud and Generative AI (GPT) by collaborating with the C-suite to establish the Gen-AI monetization vision and go-to-market approach. Translated this vision into actionable steps and worked in tandem with Product, PMMs, and Sales teams to ensure impactful launches
• Led a team working collaboratively with the CRO to devise and execute go-to-market and monetization strategies in
emerging markets, as well as global GTM resell strategy. Established strong partnerships and effectively communicated with internal and external stakeholders, including Sales, Product, Operations, Customers, and Partners
• Played a pivotal role in defining the M&A monetization strategy, actively participating in deals from start to finish.
Notably, led the integration efforts for the Slack-Salesforce deal

Cheetah Technologies Start-Up
Director of Strategy
1/2019 - 12/2020
Led the BizOps team at Cheetah, a technology groceries supplier for restaurants
• Led a go-to-market squad of 8-10 members focusing on the expansion plan for both new markets (Dallas) and new verticals (both B2B and B2C). Work included customer segmentation, lead prioritization, marketing collateral, salesforce effectiveness, target setting, and tracking. Efforts resulted in diversifying business beyond restaurants; brought 40% new revenue during restaurant closures (Covid19)
• Led last-mile delivery partnership with logistics companies (e.g., DoorDash, Uber) to provide delivery options to consumers. Project included identifying and reaching out to potential partners, building a business case, negotiating terms, and overcoming technical and logistical challenges in less than a month

McKinsey & Company Management Consulting
Engagement Manager
1/2015 - 1/2019
• Managed execution of multiple commercial transformation projects, leading high-performing teams through coaching, development, and inspiration. Defined and implemented growth strategies, collaborated with various stakeholders, and closely worked with clients to develop tailor-made solutions for positive impact and sustainable results. Tracked business plan execution under high-pressure situations. Selected projects:
● Led a 4- associates team driving commercial transformation and topline growth for a leading e-commerce player. Achieved ~20% increase in sales pipeline and ~30% increase in win-rate within four months through lead generation, enhanced marketing materials, sales rep training, and improved c-suite visibility
● Led a team of 3 associates focused on designing and implementing advanced analytics tools and a system for a sovereign tax authority to improve tax collection. Managed a successful day-to-day pilot (ROI of 25X), designed the tax unit's org structure and processes,

Citibank Finance
Investment Banking Analyst
4/2014 - 6/2014
Investment Banking Analyst - prepare decks, discounted cash flow analysis, marketing materials, etc.

J.P. Morgan Chase Finance
Risk & Control Group Analyst
4/2013 - 6/2013
Risk & Control Group Analyst

El Al Israeli Airlines Operations
Cargo Security Supervisor
1/2008 - 1/2013
Cargo Security Supervisor