Functional Skills
Market Research
Primary Research
Proposal Writing
Sales Forecasting
Forecasting / Projections
Data Analysis
Data Modeling
Data Visualization / Reports
Survey Work
Quantitative Research
Pricing Strategy
Customer Segmentation
Predictive Modeling
Customer Analytics
Data Collection / Research
Software Skills
Microsoft Excel
Microsoft PowerPoint
Google Sheets
SurveyMonkey
Python
Microsoft Excel Macros
Qualtrics
Sector Experience
Business Services
Consumer Goods
Energy
Healthcare
Life Sciences & Pharma
Languages
English
Notable Clients
Amazon
Gates Foundation
J&J
Mondelez International
Nielsen
Experience
Clear Path Market Research
Research
Principal
9/2013 - Present
Created and currently manage my own independent market research consultancy.
Conduct quantitative market research projects across a broad range of industries including Healthcare, Food/Beverage, Online Retail, Education, Apparel, and Home Goods. Manage all tasks from proposal writing through results presentation.
Research services include: Awareness & Usage, Concept Screening & Evaluation, Product Testing, Packaging, Positioning, Brand Tracking, Line Optimization, & Segmentation.
Build and validate Sales Forecasting Models, including Volume Simulators.
Provide consulting services to market research firms to help them improve their current services, and develop new services.
Support larger market research firms through contract work on study design, questionnaire development, programming, field, tabulation, analysis and report writing.
Conduct quantitative market research projects across a broad range of industries including Healthcare, Food/Beverage, Online Retail, Education, Apparel, and Home Goods. Manage all tasks from proposal writing through results presentation.
Research services include: Awareness & Usage, Concept Screening & Evaluation, Product Testing, Packaging, Positioning, Brand Tracking, Line Optimization, & Segmentation.
Build and validate Sales Forecasting Models, including Volume Simulators.
Provide consulting services to market research firms to help them improve their current services, and develop new services.
Support larger market research firms through contract work on study design, questionnaire development, programming, field, tabulation, analysis and report writing.
National Renewable Energy Laboratory
Research
Graduate student internship
6/2012 - 6/2013
Applied market research skills to address critical supply chain issues facing the wind energy industry. Co-authored two published research papers:
- A National Skills Assessment of the U.S. Wind Industry in 2012
- Wind Power Project Repowering: Financial Feasibility, Decision Drivers, and Supply Chain Effects
- A National Skills Assessment of the U.S. Wind Industry in 2012
- Wind Power Project Repowering: Financial Feasibility, Decision Drivers, and Supply Chain Effects
Nielsen BASES
Research
Vice President
9/2003 - 1/2011
Nielsen BASES Nielsen is the world's largest market research firm. The BASES division is a premiere global provider of new product consulting. Managed, trained and coached a 15-member professional market research team.
Responsible for selling, producing and delivering $5,000,000 of primary research projects annually.
Consulted for such global leaders as J&J, Pfizer, GlaxoSmithKline, Kraft, ConAgra Foods, Cadbury, Dr Pepper Snapple Group, Church & Dwight, and Interstate Brands.
Repertoire of research studies include new product evaluation and sales forecasting, concept screening, price-revenue maximization, line optimization, and source of volume.
Forecasted sales for over 500 new product ideas. Validated sales estimates within +/-20% accuracy.
Responsible for selling, producing and delivering $5,000,000 of primary research projects annually.
Consulted for such global leaders as J&J, Pfizer, GlaxoSmithKline, Kraft, ConAgra Foods, Cadbury, Dr Pepper Snapple Group, Church & Dwight, and Interstate Brands.
Repertoire of research studies include new product evaluation and sales forecasting, concept screening, price-revenue maximization, line optimization, and source of volume.
Forecasted sales for over 500 new product ideas. Validated sales estimates within +/-20% accuracy.
Nielsen BASES
Research
Various: Research Analyst through Director
10/1992 - 8/2003
Survey creation
Data analysis
Sales forecasting for new CPG products
Client management
Team management
Data analysis
Sales forecasting for new CPG products
Client management
Team management