• Self-driven entrepreneur, owner and founder of a full-service integrated marketing firm specializing in e-commerce and retail.
• Led the rebranding and first-ever, fully integrated marketing campaign for Ideal Image.
- Collaborated directly with CMO to help transition Ideal Image from a transactional med spa chain to a digitally-enabled health and wellness brand.
- Helped architect and launch their e-commerce skincare business from scratch.
- Lowered overall CPL by layering brand messages into product-only lead gen campaigns.
• Acted as CMO for State of Matter Apparel, a new DTC menswear start-up.
- Drove brand strategy, planning and execution of integrated marketing plans, customer acquisition, new product launches and organic growth initiatives.
- Authored digital marketing launch strategy for Purifico, a sustainable personal care products start-up.

• Led brand strategy and integrated marketing planning and execution for a 75-person, L.A.-based agency looking to expand on the East Coast.
• Grew East Coast team from 2 people to 10 adding personnel in media, creative, project management and account management.
• Drove campaign strategy and execution of a multi-brand portfolio for Macy's Private Label Group.
- Sold through launch inventory of new athletic menswear brand.
- Achieved 11% increase in foot traffic for a CEO-led growth initiative.
• Grew the e-commerce business of a multi-product portfolio for New Balance Footwear.
- Delivered 7x ROAS in digital media.
• Built the agency's first Influencer Marketing practice from scratch.
- Hired over 100 influencers and generated $1M in incremental revenue.

• Chosen to lead a new marketing analytics role within the agency.
- Ensured agency stakeholders defined KPIs and quantified business and marketing goals for their projects.
• Uncovered key performance metrics most likely to drive growth for Liberty Mutual Insurance.
• Lowered the cost-per-visit for a lead-generating content marketing program for Liberty Mutual.

Clients: Dunkin, Citizens Bank, Taubman Properties

Clients: Panera Bread, Timberland, Orbitz, XM Satellite Radio, Department of Defense, Foxwoods Casino

Clients: GMC, Unilever, Nokia, Valvoline, CARFAX.com, Saab, Century 21
• Transitioned the GMC Pick-up and SUV Denali brand strategy from a trim level into a badge worthy sub-brand for a higher value target audience.
• Evolved the all-American Valvoline brand position to attract the young, diverse, import tuning car-guy audience.
• Led successful integrated marketing campaign launches for Degree Deodorant, Nokia smartphones, CARFAX.com and Timberland.