Functional Skills

Benchmarking
Business Development
Accounting
Financial Planning & Analysis (FP&A)
Business Analysis
Commercial Due Diligence
Value Chain Analysis
Sales and Operations Planning (S&OP)
Leadership Development
Business Intelligence

Software Skills

Go
Microsoft Office
SAP CRM

Certifications

ACCAChartered Certified Accountant

Sector Experience

Business Services
Consumer Goods
Energy
Financial Services
Retail
Big 4 Accounting
Top Consulting Firms

Experience

Independent Consultant Management Consulting
Independent Consultant
8/2023 - 10/2023
• Market entry: Led market entry strategy for pre-seed EdTech's launch in India, focused on developing business model, customer acquisition, and partnerships / team-building
• New business launch: Assessed viability and opportunity sizing for cross-border trade broker enterprise, reviewed potential revenue streams and costs of business development

KPMG Management Consulting
Strategy Consulting, Assistant Manager
11/2021 - 7/2023
• Go to market: Developed a digital / direct-to-consumer strategy for a £20B beverage company, encompassing market entry decision framework and functional execution plans
• Competitive assessment: Assessed market attractiveness, competitive positioning, and identified new business opportunities for a £60B global consumer brand to generate interest from potential acquirers
• M&A review: Assessed market demand and estimated target valuation based on precedent transactions for a UK energy provider considering the acquisition of renewable assets
• Market entry: Identified priority markets for a global energy company's expansion by developing a screening approach, focusing on supply reserves, route to market and execution risks
• Deal sourcing: Prepared and pitched business proposals to prospective KPMG clients; notably secured a £1M fee project with a leading UK client
• Profitability analysis: Conducted profitability and risk assessments of KPMG's potential client engagements by iden

Burberry Group Corporate Strategy & Development
Strategy Analyst
12/2019 - 11/2021
• Business model assessment: Validated viability of existing wholesale partnership model by developing assessment framework, conducting partner interviews and profitability modelling
• Geographic expansion: Developed 5-year plan to double revenue in Middle East through customer segmentation and value proposition; output used for KPI setting and investment allocation
• Competitive review: Analysed European luxury competitive market and led quarterly performance assessments to drive store rationalisation and market exit decisions

Coca-Cola European Partners Finance
Junior Finance Business Partner
3/2018 - 9/2019
• Investment & pricing optimisation: Enhanced profitability through P&L scenario modelling to develop optimised pricing strategy and product portfolio, and restructure investment terms with customers
• Budget planning: Developed £400M annual budgets by translating cross functional inputs into forecast, and analysing trends, assumptions, benchmarks and market insights
• Performance insights: Presented monthly performance insights, future opportunities and risks drivers, and actionable recommendations to Sales/Marketing/Finance Senior Leadership Teams

Fuller, Smith and Turner PLC Accounting
Trainee Group Accountant
3/2016 - 3/2018
• Worked on accounting, FP&A, cashflow forecast, hedging, loan facilities management, internal audit, tax

Industrial and Commercial Bank of China (ICBC) Operations
Retail & Commercial Banking, Intern
7/2014 - 9/2014
• Business assessment: Conducted comprehensive financial analysis and industry research to assess business loan applicants' performance