Strategic and tactical work for companies operating in the multi-trillion-dollar data economy. Support clients with competitive market analysis, go-to-market strategy, CX and product development. Partner with founders, CEOs and CMOs to maximize digital media and technology investments; adept at collaboration with cross-functional teams. Sample Web2 and Web3 clients/projects:
●Consumer data co-op: users for sharing anonymized clickstream data with research firms and brands; spearheaded ad tech integration to generate new revenue streams and rewards for users; launched an ambassador program.
●Advertising operations specialist: identified stakeholders for sales and GTM efforts with global IT services firms; provided strategic insights to help grow company from 20 employees in the US to over 300 globally.
●European semantic marketing technology vendor exploring US expansion and M&A opportunities; hypercompetitive landscape and macro-economic factors resulted partner-led GTM model.

Market research and competitive intelligence for the tech industry. Launched CX portfolio covering ad tech, marketing tech and agencies while spearheading sales efforts. Coverage included: Amazon, Google, SAP, Adobe and The Trade Desk.
●First hire within the CX practice; grew revenues to over $1MM annually.
●Upsold firm's new portfolio to existing clients, including IBM and Accenture.
●Showcased thought leadership and research at client summits and industry events, including: SAP, Dataxu, ad:tech NYC and MarTech Conference.

Demand-side platform (DSP) for omnichannel digital ads. Sold SaaS and managed services solutions to Fortune 500 brands and global agency holding companies.
●Hired as company's first sales rep in NYC, the world's largest digital ad market.
●Clients included BMW, Kohls and Cisco; increased sales 300% year-to-year.
●Partnered with SAP and Mindshare to launch the industry's first mobile ad campaign that leveraged real-time bidding (RTB).

European-based ad network powered by Crystal Semantics, a next-gen contextual engine for page-level targeting and brand safety (WPP acquired Crystal Semantics).
●Consistently ranked as top ranked AE in N. America; ranked top 10 globally.
●Sold company's first semantic targeting campaign to Mindshare, a WPP agency.
●Trained and mentored AEs; created templates for new business development.