Led a turnaround initiative of digital B2B SaaS Platform as a Product (PaaP) as a key digital product critical to the success of digital business. Serve as a key enabler to the launch of a new continuous glucose monitoring (CGM) product for the world’s largest biotech and leader in in-vitro diagnostics and a pioneer in personalized healthcare.
• Stewarded a global cloud-based diabetes management healthcare professional (HCP) product launched in 30 markets with a 70-person team, a $10M budget, and a Platform as a Product (PaaP) team of 80 with a $20M budget.
• Spearheaded the build-out of digital therapeutics and product ecosystem that solved challenges in chronic disease management, diabetes, and cardiometabolic syndrome with third-party connectivity and integration, data interoperability, data lakes, and artificial intelligence (AI).
• Developed a new global strategy and roadmap. Renegotiated the partner agreement, leading to a 20% cost reduction with $4M in savings and increasing dig

Promoted to a global, innovation-based role to lead the strategy and development of a new market segment. Focused on digital health, health information technology (HIT), early innovation, and external business development, partnering opportunities while utilizing lean-agile development principles.
• Established a new franchise strategy. Developed and guided a pipeline build-out of an ecosystem and go-to-market planning for a new diabetes and cardio-metabolic-related ecosystem of products, services, and solutions, leveraging internal development and external collaboration.
• Developed a robust portfolio of twelve potential products focused on diabetes and cardiometabolic space with a forecast value of over $100M products using a mix of internal development, lean product development, and strategic partnerships.
• Built program infrastructure to support long-term growth such as an automated start-up scouting tool, partnering model framework, and new product test beds to pilot start-up sol

Chosen to spearhead Diagnostics Division digital transformation initiative concurrently while as Director, Global Marketing Services. Played an integral role in advancing the digital strategy and marketing capability as co-lead for strategy development.
⬥ Led cross-functional team responsible for new divisional strategy, new target operating models (TOM), new customer experience (UX), and introducing new training programs.
⬥ New unified Roche presence launched in thirty-nine countries and thirteen languages leading to a 48% increase in website traffic, 97% increase in time on site, and a 450% increase in site engagement.

Appointed to lead new design and development of global marketing digital capabilities for over 50 global affiliates. Built and led new capability development resulting in $127M ROI in first year with flat $5M budget year-over-year. Selected to drive commercial, brand and marketing strategies for global business and served as executive member of global Marketing Council.
⬥ Developed strategy and roadmap for new global digital marketing capabilities. Achieved transformation within span of 2.5 years, yielding $127M return on investment while maintaining consistent annual budget of $5.0M and flat headcount (35- person team). ⬥ Directed complete overhaul of enterprise marketing technology stack across 50+ markets. This growth initiative encompassed web content management, digital asset management, marketing automation (Salesforce Suite), sales digital enablement/detailing, as well as new customer insights and analytics engines. ⬥ Key highlights include a global rollout of a new tablet-base

Implemented a comprehensive digital marketing strategy, resulting in nineteen award winning campaigns through integrated, go to market, and on-market product launches and lifecycle campaigns.
⬥ Built a divisional digital capability; planned and executed nineteen award-winning campaigns, including Webby's Honoree Best Pharma Web Site, Web Award Healthcare Standard of Excellence, and Diagnostics Marketing Awards (DxMA) Distinction Award. ⬥ Head, Marketing Work Group for Continua Health Alliance (currently HIMSS) to grow and build industry participation in personal connected health with companies such as Intel, Phillips, and Samsung. ⬥ Generated $175M in new sales by driving the adoption of a global digital first marketing approach and creating digitally focused go-to and on-market product plans across diverse global markets. ⬥ Successfully transitioned to a 75% digital marketing paradigm, reducing costs by 85% by shifting from traditional marketing to a digital marketing first approach.

I served in a variety of progressively more responsible marketing roles from US Marketing Manager, Global Marketing Manager and Group Marketing Manager.