Functional Skills

Go-to-market Strategy
Sales and Operations Planning (S&OP)
Commercial Excellence
Business Unit Strategy
Commercial Strategy
Customer Segmentation
Geographic Expansion
Growth Strategy
Portfolio Optimization
Sales Force Effectiveness
Pricing Strategy
Sales Operations
Strategic Planning
Strategy Development

Sector Experience

Consumer Goods
Retail

Experience

Independent Strategy Consultant Management Consulting
Independent Strategy Consultant
10/2023 - Present
I help consumer-centric businesses define their Growth Strategy and deliver Commercial Transformation
EY-Parthenon Management Consulting
Partner
3/2022 - 9/2023
As the Lead Partner of EY-Parthenon's Consumer Packaged Goods (CPG) Customer and Growth Strategy Practice in the UK, I supported the Senior Leaders and Management Teams of CPG companies to define their Growth Strategy and to drive Commercial Excellence
strategy& Management Consulting
Director, PwC Strategy&, Retail and Consumer Practice
6/2019 - 2/2022
Supported the Management Teams of Consumer Goods Companies with large-scale Commercial Transformation Programmes
Coty Corporate Strategy & Development
Senior Director, Growth Strategy
12/2017 - 5/2019
Head of Strategy for COTY, reporting to the CEO
• Developed the 5-year Strategic Plan for COTY Inc.
• Responsible for managing the Annual Planning Process across all Divisions, Functions & Regions
• Responsible for the CEO's internal and external Keynote Presentations
• Strategy Lead on M&A and Global Lead for entering new / underdeveloped geographies
Coty Corporate Strategy & Development
Director, Channel Development Strategy
8/2016 - 11/2017
• Directly recruited by the CEO (ex-Reckitt) to deliver Business Unit Go-to-Market interventions
• Started the role without a team but gained Executive Committee support to recruit a team of 4
• Delivered >20 projects with unanimously positive feedback from senior stakeholders
• Sales Function Lead for the integration of the legacy P&G Beauty and COTY businesses
Reckitt Corporate Strategy & Development
Senior Manager, Go-to-Market (GtM) Strategy, Global Sales
2/2014 - 1/2015
Led an initiative to step-change the ROI from Reckitt’s Field Sales Teams in all European and North American markets
Reckitt Sales
Head of Trade Marketing
1/2011 - 1/2014
• Promoted and moved internationally to lead this function, despite no previous operational management experience
• Owned Reckitt's Channel and Shopper Strategy (e.g., Category Assortment, Shelving, Pricing and Promotions), Investment across all retailers and the Sales and Operations Planning Process
Reckitt Corporate Strategy & Development
Consultant, Go-to-Market Strategy, Global Sales
4/2008 - 12/2010
• Developed GtM strategies for Reckitt Russia, UK, Indonesia, Canada, Malaysia, Australia & China
• Spent a minimum of 4 months on each project with ~60% of my time in the local market
• Derived recommendations to realign the Head Office Roles and Responsibilities and ensuing Organisation Structures, Field Sales Force, Business Processes and Route-to-Market with each country's Retail Development stage and Competitive Environment
Marakon Management Consulting
Associate Consultant
6/2006 - 3/2008
Notable projects:
• Supported Roche to develop their Talent Management Strategy across divisions
• Conducted a detailed segmentation of Banca Antonveneta's SME customers as part of the Post Acquisition Integration into ABN Amro
Metapraxis Management Consulting
Senior Analyst
8/2004 - 3/2006
Notable projects:
• Seconded to ABN Amro's Global Finance Team in Amsterdam throughout 2005 to improve the delivery of Management Information to the Executive Committee
• Supported Unilever's Home and Personal Care Division to develop their Portfolio Strategy