Functional Skills
Media Strategy
Business Development
Customer Service
Employee Engagement
Operational Efficiency
Marketing Analytics
Market Penetration
Employee Retention
Marketing Strategy
Communications
Sales and Operations Planning (S&OP)
Leadership Development
Change Management / Org Design
Organizational Culture
Software Skills
Adobe Illustrator
Adobe Photoshop
Microsoft Excel
Microsoft Office
SAP
Workday
Canva
Certifications
PHRProfessional in Human Resources
Sector Experience
Business Services
Retail
Social & Public Sector
Technology
Travel & Hospitality
Languages
English
Persian
Case Study
Case Studies
Top Consulting Firms
Experience
ATH Corporation & GPS Coaching Freelance
Marketing
Brand & Marketing Strategist
12/2024 - Present
• Led rebranding initiatives, enhancing brand identity and market positioning for growth.
• Developed comprehensive marketing strategies, driving brand awareness and customer engagement.
• Consulted on business development practices, optimizing operational efficiency and revenue generation.
• Created targeted social media campaigns, increasing digital presence and audience interaction.
• Developed comprehensive marketing strategies, driving brand awareness and customer engagement.
• Consulted on business development practices, optimizing operational efficiency and revenue generation.
• Created targeted social media campaigns, increasing digital presence and audience interaction.
Capgemini
Human Resources
Human Resources Business Partner
4/2021 - 12/2024
Aligned HR strategy with business goals, enhancing workforce performance and organizational growth. Collaborated on talent management and employee relations, fostering a positive workplace culture. Led employee engagement initiatives, driving productivity and retention through strategic communication. Supported leadership through change management and cultural shifts, ensuring seamless transitions. Promoted diversity and inclusion, contributing to brand strength and community impact.
Sneakersnstuff
Human Resources
Sales, D&I Specialist
10/2018 - 4/2021
• Exceeded sales targets by delivering outstanding customer service and product knowledge.
• Spearheaded DEI initiatives, boosting brand image and contributing to market growth.
• Collaborated with marketing and merchandising teams to align product offerings with customer preferences, enhancing social media engagement.
• Spearheaded DEI initiatives, boosting brand image and contributing to market growth.
• Collaborated with marketing and merchandising teams to align product offerings with customer preferences, enhancing social media engagement.
Ellis Island Honors Society
Media & Communications
Content & Social Media Manager
6/2017 - 11/2018
Developed and executed content strategies, increasing engagement across social media, website, and email campaigns. Ensured brand consistency across digital platforms, enhancing public presence and mission awareness. Managed promotional campaigns for major events, including the Ellis Island Medals of Honor, driving audience interaction.
Kaskaid Hospitality
Marketing
Marketing & Graphic Design Assistant
6/2015 - 5/2016
Designed digital ads, social media visuals, and promotional flyers, boosting brand visibility and customer engagement.
Work experience
● Supported social media campaigns and event promotions, contributing to increased attendance and sales performance. Developed brand-consistent visual content, enhancing customer loyalty.
Work experience
● Supported social media campaigns and event promotions, contributing to increased attendance and sales performance. Developed brand-consistent visual content, enhancing customer loyalty.