• Revamped social media strategy to highlight club events, member achievements, and alumni stories, fostering a stronger sense of community and engagement among members.

• Launched a monthly newsletter that featured updates on Harvard-related news, events, and initiatives, contributing to improved communication and awareness among members.

• Facilitated collaborations with organizations aligned with Harvard’s mission, including a TED Talk speaker, fostering events and initiatives that enhanced the global visibility and impact of the club

• Spearheaded 2-month programmatic product launch campaigns resulting in 1.5M Total Overall Ad Impressions (includes Architectural Digest, National Geographic, New York Times, Condé Nast Traveler, Vogue Living, Business Insider, etc)

• Crafted high-end luxury copy for websites, emails, social media, and press releases, enhancing brand voice and engagement

• Executed PR coverage in Country & Townhouse, The Times, IMAGE, Wallpaper*, Tatler (UK Condé Nast), The Telegraph, Irish Times, Irish Independent, Business Post, The Gloss, etc

• Orchestrated social media collaborations with Small Luxury Hotels of the World (795k followers), Vogue Williams (1M followers), and partnership with Brown Thomas Retail

• Received 500k (+20%) Instagram impressions

• Developed and implemented comprehensive marketing and PR strategies, aligning business goals and target customer personas to increase brand awareness and revenue streams

• Managed multi-channel marketing campaigns (digital and offline), inc

• Led a multi-million rebrand, marketing and PR plan targeting feeder markets (Ireland, USA, UK, Europe, Middle East) while maintaining standards of corporate identity.

• Orchestrated a CNN media collaboration resulting in 370 million household views.

• Developed social media content strategies, partnering with celebrities and influencers (e.g., LovinDublin, Andrew Fitzwilliam, Jason George) for 4M+ monthly impressions.

• Secured extensive press coverage in Irish Times, The Herald, IMAGE, STELLAR, Sunday Independent, and more.

• Managed media inquiries, issued international press releases, hosted international VIP press trips for prestigious publications from Condé Nast, Travel + Design, USA TODAY, Travel Weekly, and more.

• Advertised for promotions on The Late Late Show, yielding over 600K+ views.

• Produced editorial projects, video and photoshoots, all social media content, and any visual assets

• Generated content and structure for several websites to improve their visib

• Contributed ideation feedback on project developments to the Creative Content Director.

• Restructured the efficiency systems of project statuses for the Creative & Social team.

• Supported the commercial processes for deliverables with Project Managers and Finance.

• Liaised with the resource team to confirm projects were partnered with the correct talent.

• Authored videos for social media, B2B creative scripts, graphics, blogs, display ads, newsletters, social captions, PR, and events: Met Gala, Coachella and Louis Vuitton exhibit.

• Created branded content for social media marketing, digital advertisements, linear content for television, web content, and mobile gaming app.

• Wrote communications, campaigns for sales activation, social content calendar and integrated commercial trend practices into actionable plans.

• President’s right hand for business relationship strategy, identified and pitched to clients to secure endorsements and orchestrated partnerships with celebrities, influencers, designers, stakeholders, agencies, and international executive-level leaders.

• Translated consumer data insights to develop content solution strategies, research trends, tracking marketing performance and messaging with target demographics.

• Managed a team of 5, grew pipeline development plans, drove marketing opportunities through audie

• Oversaw all video content for digital and linear channels.

• Achieved 16,800 impressions on an Instagram post with Carmen Electra.

• Executed the TV Network’s creative strategy, copywriting, scripts, concepts, budget planning, end-to-end development, storytelling, portfolio, roadmap, design, video production and editing of Paris, New York, and Bridal Fashion Week.

• Project management and established relationships for the company award show with brands: Versace, Gucci, Stella McCartney, Hermès, Nike, Tory Burch and Vogue.

• Worked closely with Chief Creative Officer, Producers and Creative Directors to craft video storylines and strategize for an international target market.

• Curated high-end films from Tim Burton's motion pictures to Baz Luhrmann's commercials.

• Wrote video advertisements for product launches that coincided with marketing visibility goals, driving audience awareness, consumer culture and building brand reputation.