Operating a marketing strategy consultancy, offering expert guidance and delivering tailored solutions to clients across various industries. Specializing in deep consumer insights to unlock unmet consumer needs through a holistic product and marketing approach.

Developed a robust business plan, wireframe, and investment pitch for bringing the equestrian world to the digital age, starting with a C2C marketplace platform for horses. Collected a team of experienced individuals to work on the app and garnered significant attention and interest from potential funding avenues.

Owned the positioning, messaging, and GTM of a portfolio of projects for a global team. Deeply understood to influence the product roadmap, customer feedback, and cross-functional and regional needs to increase adoption, drive awareness, and minimize noise. Collaborated across business, marketing, and product functions to develop stellar strategies on B2C initiatives.
• Owned the go-to-market communications of a large multi-year initiative to refresh the eBay taxonomy, ultimately globally impacting over 25M sellers on eBay by creating a more intuitive selling platform.
• Led the delicate marketing and communications strategy of an issue that impacted all 1.7B listings on eBay, which resulted in minimal GMV breakage.
• Grew a new feature adoption by 50% in one year through targeted focus on awareness marketing and intimate understanding of customer needs.
• Managed junior members of the team to push forth and execute new customer journey campaigns, whose success led to a larger shif

Carved out new Product Marketing function. Created and executed go-to-market strategies, drove demand generation and adoption, and coordinated marketing, sales enablement, and retention. Partnered with Product Managers and senior leaders to align actionable product strategy and expansion recommendations. Grew product marketing department through multiplying bookings and managing demand, the marketing budget, and consumer insights.
• Boosted new bookings by 50% by implementing data-driven and consumer-focused marketing strategies including surveys and ethnographies, propelling the novel Rover grooming product line forward.
• Led strong partnerships through cross-functional collaboration between marketing, in-house creative, data analytics, supply, product, and UX and analyzing data on consumer insights, increasing repeat bookings by 23%.

Managed the marketing and brand strategy, P&L, and product launches for two line extensions and three brand extensions for new products for a combined $300M of brands including Bisquick, Toaster Strudel, and Betty Crocker Potatoes. Cultivated targeted branding campaigns while driving innovation forward, increasing brand awareness and revolutionizing branding strategies to fit the needs of future customers.
• Spearheaded a $15M innovation opportunity to complete a full-scale turnaround of a stagnant product line by cross-collaborating across departments and gaining buy-in from executive leadership.
• Recovered over 50% in a declining business category by adding in-line extensions to hold shelf space and doubling product inventory in better performing sub-category, expanding sub-category sales by over 10%.
• Generated over 17% sales growth for a declining brand through incorporating consumer insight data, applying strategy to additional brands resulting in double digit growth.
• Drov

Performed a thorough business review of the category by conducting customer and Nielsen competitive analyses. Identified marketing opportunities and helped develop strategies to implement them. Coordinated advertising and marketing activities to ensure a consistent brand image and positive message delivery.

Led a team of three MBA students through analyzing the organic agricultural industry, seeking to increase product production through growing retention of organic farmer population to over three years in order to obtain certification. Identified a $66M opportunity through implementing a solution to increase funding and retention for organic farmers, meeting the product demand for organic food.

Centralized and analyzed reporting for all Global Call Center data. Developed models for senior leadership, creating operational change reports and utilizing data to optimize reporting process for the Citi Technology Infrastructure group.