Functional Skills

Budgeting
Communications
Digital Marketing / Advertising
Finance Transformation
Innovation Management
Integration Management (IMO)
Leadership Development
Marketing Automation
Marketing Operations
Marketing Strategy
Operations Management
Quantitative Research
Revenue Growth
Sales Enablement
Sales and Operations Planning (S&OP)

Software Skills

Google Analytics
Hubspot
Microsoft Excel
Salesforce
Oracle CRM
Hive
Asana
Jira
Google Sheets
Google Surveys

Sector Experience

Business Services
Media & Entertainment

Languages

English

Notable Clients

Davis Physical Therapy & Sports Rehab
Deutsche Bank
Dow Jones
Interac
TGS Garage Doors

Experience

Caseware Marketing
CMO
4/2022 - 3/2024
My strategic approach revolved around years of best practice knowledge, a customer-centric mindset, and a commitment to innovation and excellence. By aligning marketing efforts with broader business objectives and leveraging data-driven insights, I drove sustainable growth and competitive advantage for the organization.
eMoney Advisor Marketing
VP Operations & Demand Gen
9/2019 - 3/2022
Led the demand gen, events and marketing operations teams with the main KPI of driving leads that convert to SDR booked meetings, and ultimately closed won revenue, as well as building a scalable infrastructure that supports eMoney’s multi-product expansion.
Athlon Marketing
Strategy Director
1/2017 - 5/2019
Leading the strategy division of this UX agency, I worked to transform business operations through digital marketing, branding, data analysis and optimization using Google Analytics and marketing automation platforms Eloqua and Hubspot. Goal-setting, persona profiling and benchmarking are just a few exercises I use while getting to know each client’s business. Audience, competitor/comparator and market trend research methods I’ve used include interviews, questionnaires and desk research.
Self-Employed Marketing
Marketing Consultant
8/2016 - 9/2017
Promoted global B2B and local B2C businesses through initial website development and optimization, and multi-channel print, digital, and social media marketing campaigns. Provided customer service monitoring and coaching.
Shareablee Marketing
VP Marketing Ops & Strategy
1/2016 - 7/2016
Responsible for all aspects of marketing acquisition focusing on demand generation, sales enablement, operations and inside sales. During my first few months, I built and launched a lead scoring model, deployed an improved website that optimizes user navigation, product information and lead generation, created targeted multi-channel campaigns to bring in new prospects and nurture known leads, and created new sales enablement collateral to increase bottom-funnel conversions.
Dow Jones & Company Marketing
Director, Corporate Marketing
7/2015 - 12/2015
Under the corporate marketing umbrella, I created the strategy for demand generation & engagement and managed execution and operations for all Dow Jones B2B brands. This included managing an annual budget of over $6M, developing a new strategy & content for dowjones.com, owning the build and launch of dowjones.com from scratch in 12 weeks, configuring & rolling out a new Eloqua instance, launching 2 demand gen campaigns, and creating/ executing best practices for marketing operations.
Dow Jones & Company Marketing
Marketing Director
1/2013 - 6/2015
Under the brand marketing umbrella, I managed budget & activities for external & in-house media, search engine marketing, analytics & operations for all Dow Jones brands. This included managing an annual budget of over $15M, creating the overall media strategy for all US & global campaigns, strategizing house ads for all NewsCorp brands, and managing content and B2B lead gen flow on dowjones.com.
Dow Jones & Company Operations
Manager, Marketing Operations
1/2009 - 1/2013
As part of the marketing operations team, I was responsible for all aspects of data, analytics, reporting and campaign execution strategy. Over the 4 years I spent in this role, I designed and built a data warehouse solution, configured and deployed Eloqua, implemented structure around measuring marketing's performance through the creation KPIs, customized and applied the SiriusDecisions demand waterfall, and built automated programs in Eloqua to clean and enhance marketing data.
Dow Jones & Company Marketing
Retention Manager
3/2007 - 1/2009
Working closely with sales, I developed retention strategies for Dow Jones products and services in the financial services industry. These strategies included creating customer communications to strengthen Dow Jones’ customer relationships, building custom retention materials, and collaborating with marketing managers and product teams to enhance products and value-added features.
Dow Jones & Company Other
Senior Quantitative Research Analyst
8/2005 - 3/2007
Analyzed customer data trends to identify product opportunities and low-performing segments to refocus retention efforts. One major project was creating a Global Target Opportunity list for sales including designing an algorithm to predict likelihood to buy.