- Oversee all data and strategy efforts for Inc 5000 Aviation company

Sr. Manager, Business Intelligence Nov 2021 – Dec 2022
• Led the modernization of Sports Business Journal's Business Intelligence, EDW and CRM capabilities and implemented a robust tech stack inclusive of Snowflake (EDW), Tableau, Fivetran (ETL tool) and Salesforce Interaction Studio (Personalization Engine)
• Partner with the Revenue, Marketing, Editorial, Event and Product departments to make decisions that deliver significant impact for the business and develop data products to support business teams in achieving their departmental goals.
• Grew the Business Intelligence department from two FTEs to six FTEs and oversee a technology budget over $1M per year
• Manage, grow and mentor globally distributed team consisting of Manager, Sr. Analysts, Analysts and CRM Administrators
• Develop and successfully deliver all aspects of the organization's first Business Intelligence, Reporting and CRM roadmap and strategy.
• Architect the end-to-end technical infrastructure and manage agil

• Supported Global Media, Campaign and Field Marketing internal groups by establishing global marketing KPI's
• Developed and managed complex Cognizant data infrastructure, including the transition of ad hoc data pulls to automated processes leveraging S3 buckets and Alteryx workflows
• Created and managed Global Marketing Analytics dashboard
• Managed global workforce, inclusive of 13 FTE's (in Brazil, India and the US)

• Support Americas (North America and South America) Marketing departments with data and insights to help inform Audience, Acquisition and Retention marketing strategies
• Develop and maintain Under Armour's Brand Media marketing dashboard to better understand how marketing initiatives impact Under Armour's Favorability, Purchase Consideration, Buzz and Community Impact (key UA acquisition KPI's)
• Create and manage roadmap and long-term initiatives for newly created Americas Marketing Analytics department
Manager, CRM Business Intelligence & Analytics Jan 2020 – Sep 2020
• Directly manage and coach the brand-new CRM analytics team comprised of business analysts, data analysts, BI developers and contractors to deliver dashboards, reports and marketing insights
• Lead the development of a global measurement framework for UA digital transformation team and build and establish benchmarks and goals across all key program KPI's
• Partner with technology, engineering, advanced analytic

• Hired, trained, and directly managed a team of BI analysts (4) to support key Business Intelligence and CRM projects across the marketing and sales organization
• Planned, designed, and successfully delivered a CRM modernization project which decommissioned the legacy on premise tool in replace of Microsoft Dynamics, a modern cloud-based platform
• Rebuilt, migrated, and optimized data warehouse and dashboard/reporting suite
• Assisted team responsible for in-house Season Ticket Member retention model and single game variable pricing tiers

• Led Business Intelligence team responsible for advanced reporting, segmentation and lead/profiles scoring
• Developed a comprehensive sales staff ROI analysis – utilizing multiple data sources from ticketing data, CRM data and financial/compensation data to identify ideal staff size
 Developed on-site gamification platform to stream live KPI metrics to throughout the front office
 Responsible for leading meetings with executive leadership to present findings, trends, analysis and recommendations

• Built comprehensive CRM dashboards for the sales staff and leadership team, regularly present insights to executive leadership
• Built CRM data warehouse – worked with on premise SQL server DB to create structured tables in SAS
• Led the transition of CRM operations to a primarily in-house model from a previously outsources one

• Successfully migrated athletic client's sales team from Pac CRM to Salesforce CRM
• Conducted pricing analysis and presented recommendations for Men's football and basketball resulting in a 300% increase in YoY ticket sales