Calvin Klein Underwear, Lounge, Active
Global head of women's & men's product merchandising, brand strategy and go-to-market execution for $2B+ Close-to-Body categories across global retail, wholesale & ecommerce channels in NA, EMEA, APAC. In addition to my global scope, I also led regional merchandising for major wholesale accounts (800+ doors), 130 Calvin Klein retail stores and ecomm in NA.
• Reported to Global Brand President and managed a team of 20+. Accountable for brand led, long-range planning and commercial strategy.
• Led cross-functional teams in the development and execution of strategic product planning including category expansions, license recovery and full classification relaunches.
• Identified $11M opportunity for Calvin Klein women's underwear at a major wholesale account based on fair market share, category trends and internal + competitive product performance.
• Directly influenced all aspects of 360º consumer experience from product marketing, packaging, P

Promoted with increased scope to include oversight of the #1 men's underwear brand worldwide ($1B+). Aligned product lines and architecture with consumer needs and value proposition for clear segmentation, market share growth, and revenue opportunities.
• In support of PVH+ plan to globally reposition CK one, I led the strategic planning, product assortment and cross-functional project management of the replacement business valued at $350M.
• Developed global strategy for brand led launch concepts with regional relevance to drive one message while delivering on financial and commercial needs for each region and channel.
• Improved style alignment globally for each business segment in core and seasonal product offer while TTL business grew. Articulated assortment tail with data to influence regional and channel exit plans for low contribution styles.
• Managed a high-performing team of merchandisers who brought business expertise, market and customer perspective to the product creat

Built the active team and globally relaunched the category with a focus on highly penetrated market classifications of sports bras and leggings. Led creation of a global go-to-market process and calendar.
• Brought rigor to team with strategic planning and measurement of global KPIs including style/SKU alignment, regional exclusives, productivity and the assortment tail.
• Increased style global channel alignment from 32% to 56% in year one while increasing total size of business by 8%.

Lead merchant over all women's underwear brands within PVH's portfolio with distribution across retail & wholesale including pure play, mass, department stores and chains.
• Drove innovation strategy across all women's brands, leveraging and adapting for consumer base, region and channel.
• Launched #1 structured bra franchise in Asia.
• Launched comfort franchise in 2018 and grew platform to #2 in total NA wholesale in 2020.

Recruited to join Calvin Klein after the license for underwear & loungewear was brought back in house. Set up a go-to-market global process with direct accountability for all global meetings and outcomes.
• Established method to track global KPI's including style & sku alignment, channel exclusives, productivity and "tail."
• Launched Modern Cotton global athleisure hero franchise in 2015, representing 20%+ of the business globally in 2023

Personal Care & Hair Care
● Developed and implemented strategic merchandising plans for $225 million personal care and hair care business in Avon's North America market. Directed optimization of product flow, mix, price and promotion for each catalog/store. Managed development, planning and execution of inventory reduction strategies for in-line and discontinued/excess.

Women's Accessories
● Managed creation of international merchandising strategies and assortment plan for $185 million accessory business in Coach international markets (276 direct retail locations in Japan, Hong Kong & China, 211 International wholesale locations). Oversaw all international pricing and target premiums.

Women's Accessories
Product Development Manager Women's Accessories