I am the North American commercial lead for Kantar's syndicated brand tracking SaaS platform, BrandDynamics (launched May 2023), which incorporates always-on consumer insights about brands alongside AI to predict the future performance of brand health metrics. I am focused specifically on developing and refining the GTM sales strategies & integrations of BrandDynamics with other Kantar IP, solutions, analytical offerings, & products.

My role also includes commercial strategy, sales empowerment, and proposal oversight related to broader scoping and GTM strategies within Kantar's full brand guidance solution offering. Within this function, I have a specific focus on further developing Kantar Marketplace within the North American market, a technology-forward set of dashboards for agile brand tracking, concept testing, message testing, creative testing, and innovation.

Led a team of sales directors charged with SaaS sales for a Series-B funded brand management software platform, reporting first to the SVP and then EVP of Sales.
●Partnered with Sales Engineering & Sales Ops to overhaul a lengthy sales playbook, developed competitive intelligence, and regularly revised pricing strategies based on market feedback.
●Worked across Sales & Account Leadership teams to create and activate account growth strategies to drive customer retention.

Charged with growth strategies and client account management, focused on the NYC and LA offices, I reported to the Global EVP of Strategy & Business Development. I served as the senior point of oversight and escalation across multiple clients and projects, and was part of the core new business team, collaborating with PSB and global BCW agency pitch teams for cross-agency pitches.
●Added $1.3MM in new revenue during my first 5 months in the role.
●At the onset of the coronavirus pandemic, I led the creation and analysis of daily studies assessing the impact of COVID-19 to understand consumer sentiment around myriad topics such as healthcare, health & data privacy, remote schooling & work, and governmental topics. This work resulted in a series of webinars conducted among select audiences of CMOs, politicians, and leading academics, including Sen. Elizabeth Warren (D-Ma).
●Managed cross-office teams from LA, NYC, Seattle, and Denver on delivery of brand strategy assessments for clien

Senior-most point of contact on client relationships and business development across multiple categories (technology, consulting, financial services, travel & hospitality, media, and sports). My primary responsibilities included creating brand & growth strategies, positioning, and partnership recommendations on behalf of my clients. I also collaborated regularly with Y&R/VMLY&R global C-suite as a core member of various global AOR pitch teams.
●Led high-performing client service teams of account directors, brand consultants, and brand analysts on multiple, concurrent client engagements each focused on delivering quality data and strategic insights to inform clients' business decisions.
●Developed strong customer relationships at the executive & project team levels, driving organizational influence and the increased adoption of insights to further retention.
●Contributed to thought leadership, including 2018 & 2020 Best Countries reports (published in collaboration with U.S. News and

Managed the business & client account relationships on two national retail accounts, including P&L management, organic revenue growth, and delivery oversight on behalf of Epislon's enterprise offerings. I regularly partnered with insights and advisory groups to formulate and execute client marketing strategies, leading my partners within Data Services, Database Technology, Strategy, Analytics, and Digital Marketing.
●Provided business insights and advisory services by partnering with internal strategy & analytics groups to formulate and execute client marketing strategies. Insights were arrived at primarily via market research, customer surveys, and marketing/CRM database insights.
●Managed client-facing communication programs, project flow and delivery, and deliverable timelines, and functioned as the primary point of escalation for all client issues.
●Managed 11 employees on teams across multiple geographies.

On-site analytic and strategic consultant for a major U.S. apparel retailer, responsible for comprehensively covering CRM, database, and business insights via analytical reporting and project management. I was responsible for the production and presentation of findings on weekly, monthly, quarterly, and ad hoc analytical reports presented to VP, Board and C-Level executives.
●Partnered with internal analytic, technical reporting, database management teams to deliver relevant and timely business insights from Microstrategy BI and SAS.
●Worked with strategic insights group to identify and develop business opportunities via customer analytics, create and collate development proposals, and present insights and recommendations to client stakeholders.

Developed strategic operational solutions for financial institutions, with a specific focus on improving client experience and operational efficiencies. Projects included segmentation strategy and maturity model for top-value institutional clients, streamlining touch points, reducing time-to-market for prospects, and creating organizational merger recommendation and implementation for organizational consolidation of two internal, client-facing organizations.
●Standardized analysis and requirements gathering framework for implementation across all applications associated with a firm-wide software tool, including business rules, and workflow.
●Managed 19-person team across two continents in advance of federal regulatory deadlines.