Data Strategy Leadership: Designed initial data governance frameworks to optimize structured and unstructured data insights, improving decision-making and operational processes across the org. Led the implementation of ongoing reporting and integration into departmental strategy.

Growth Strategy & Automation: Built & scaled the Growth team to six direct reports. Developed and optimized customer onboarding process and engagement journey via data driven strategies and automation. Created and operationalized customer success function.

- Drove development and rollout of new ventures (B2B + B2C), including launch of four unique brands in 9 months and management of strategic partnerships including American Medical Association, Everest Insurance, and driasi insurance. Owned product roadmap, developed product positioning, managed feature rollouts and iterated growth strategy
- Created and led growth/development of 4 Covid-19 wellness services, scaling to more than 1,000 curated resources reaching 7M unique users in 3 months. Oversaw product management, design, product strategy, KPI tracking, and market research
- Consulted on strategic growth projects/initiatives across portfolio companies using data and market insights to inform product strategy recommendations. Duties included market analysis, quantitative and qualitative research, industry trend analysis and project management
- Evaluated business marketing processes/frameworks across 10 portfolio companies and identified areas for improvement. Lead solutions developm

- Led team of designers, QA specialists and engineers in designing, building and executing end-to-end customer experiences both onsite and through email retargeting that increased onsite conversions and consistently yielded 15%+ digital revenue per month
- Analyzed and converted user behaviors into actionable insights for clients that enabled regular campaign optimization, revenue growth, and future product development and launch strategies
- Led team in creating onsite and email experiences that maintained brand identity and resonated with client’s target customers, including creation of 5-10 custom campaigns per month
- A/B tested onsite user experiences and monitored for mature and statistically significant data that could inform user flows, client pressure points, and identify opportunities for conversion lift
- Managed relationships between internal and client marketing teams, and key stakeholders to collaborate and consistently deliver premium client service, includi

- Conducted primary and ongoing market research, competitive landscape analysis and financial projections
- Managed team of 5 marketing interns, outgoing communications, cross-channel marketing and sales strategy, and all marketing campaigns (content creation, setting KPI’s, and campaign reporting/analysis)
- Traction YOY: 300% average user growth, 11200 downloads, 4000 completed rides. Partnered with WAZE carpool.
- Led product roadmap/development and managed strategic partnerships