Partnering with clients in growth strategies through comprehensive marketing and brand development programs. (Industries: E-commerce, CPG, affiliate marketing, SaaS, technology, healthcare, NPO, finance, hospitality).
• Driving 646% increase in client web traffic through paid media campaigns for elevated visibility and audience engagement.
• Leading multi-channel marketing initiatives including streaming media, web, social, and podcasts, SEO/SEM, PR, and email marketing strategies for maximum exposure.
• Managing teams in implementing best practices for digital platform scalability and seamless user experiences.

University Leadership Member, developing comprehensive educational material for Digital Marketing and Business Development programs, and optimizing learning and development content for improved learning outcomes.

• Mentoring diverse body of international students on personal/professional development
• University-level instruction: Digital marketing, multi-channel business development, e-commerce, audience engagement, brand strategies

Collaborated with teams and key stakeholders on strategy and implementation of integrated marketing and business development programs for private equity and investment opportunities, generating $29M in revenue.
• Generated 427% increase in lead acquisitions through paid media advertising and demand generation campaigns
• Grew brand reach and awareness by 614% within 8 months through omni-channel initiatives
• Increased employee engagement by 539% through company-wide sales, education, and leadership programs
• Improved customer satisfaction and retention by 353% through data analysis and full-funnel engagement initiatives
• Drove 236% increase in website traffic within 30 days by spearheading best practices for SEO/SEM and content optimization
• Optimized workflow efficiencies by 112% by leading departments in implementation of CRM pipelines
• Reduced marketing costs by $210K through vendor contract negotiations and budget optimization

Spearheaded global marketing initiatives, driving successful market expansion into the Asia-Pacific region.

• Drove online sales by 63% by directing technology teams in best practices for deployment of scalable e-commerce platform
• Expanded brand awareness and audience engagement by 311% by leading teams in content distribution strategies
• Drove 224% increase in site traffic within 60 days by strategic content optimization and SEO/SEM best practices
• Increased workflow efficiencies by 118% through implementation of CRM systems and operational standards
• Reduced marketing costs by 77% through vendor contract negotiations and effective staff management

Expanded operations into South America through strategic execution of multicultural initiatives and brand partnership programs.

• Increased online sales by 52% within 9 months through targeted e-commerce and content strategies
• Achieved 218% increase in site traffic within 30 days through digital content development, management, and optimization
• Expanded audience engagement and brand awareness by 213% through multi-channel campaigns
• Optimized departmental performance, saving marketing expenses by 54% through effective team leadership and budget restructuring

Principal strategist in establishing and scaling Digital Media Division into primary platform for internal and global communications, increasing audience growth and engagement by 1243% within 18 months.

• Increased workflow efficiencies by 74% by developing high-performing teams of 13 skilled professionals
• Achieved 100% accuracy of delivery by implementing best practices for platform automation and digital governance
• Managed development of learning management system, resulting in increased user engagement and retention by 448% in 9 months
• Reduced department costs by 68% through contract negotiations and effective management of external agencies